Aug 132015
 

Instagram for marketing

Social media is a powerful and most often used free tool for marketing. Social networks allow you to connect with new people and build on relationships with those you already know. Some social networks are better for marketing than others. One social network that offers some unique marketing opportunities that you may not have thought of is Instagram. Instagram is a visual medium that lets you quickly connect with people you know and others you don’t. Like open social networks such as Twitter, Instagram is a discoverable network, which means you don’t have to be connected with someone to see their posts.

Here are a few ways to use successfully use Instagram for marketing:

Show Proof

How can you prove that your product works, or that you’re as successful in your affiliate program as you say you are? A photo. Photos offer great proof or a sort of testament for your business. Proof can be a photo of a meeting with excited new members of your team. Proof can be a photo of the pizza special you’re offering at your restaurant. Proof can be a shot of your commission check (with all personal information blacked out) to show you’re earning income. All this proof demonstrates the legitimacy of your business and the opportunities for others. What else could you use for proof?

Use Relevant Quotes

Quotes are very popular on Instagram. How often have you scrolled through your Instagram feed and liked a photo of a powerful, inspirational quote? Quotes get likes and shares. You can easily find quotes to share online by searching or just make your own. One tip to make sure your quote gets you the right attention? Spell check! Go one step farther to encourage engagement on your quote photos by adding text such as “Double tap if you agree.” The double tap is a shortcut to liking the photo, and when someone likes your photos, others can see this under the “Following Activity.” Many users click on “Following Activity” to see what posts their friends have liked, giving your content more reach.

Inspire People

Inspiration and motivation are great for business. Instagram is an easy way to share inspiration for your business and your team. Inspiration you share on Instagram might be a post of what you’d like your office or future business to look like. It can also be from other succeeding in an affiliate program and showing what they have achieved as a way to inspire yourself and your team.

Make Use of Hashtags

We explained in the introduction that Instagram is a highly discoverable social network. One thing that makes it discoverable is hashtags. Much like Twitter, users on Instagram use hashtags to identify their photos as well as find new ones. When posting, use lots of hashtags to ensure people find your content. Use hashtags relevant to your image as well as to your business. While hashtags often appear in the main text of the tweet on Twitter, hashtags should always come after your caption on Instagram. Follow this format: Here is my photo. #hashtag #business #affiliate #income.

 

Interested in Affiliate Marketing with GDI? Click Below to Learn More!

affiliate marketing

 

 

 

Jul 232015
 

affiliate website

Congratulations on buying your domain and taking the time to set up your website! Now what? A great website is wasted if you don’t use it right. Read on for what to do now that your affiliate website is ready for business.

Let People Know

Now is a great time to follow up with everyone you told about your new website. Maybe you told friends you were working on it, or have been putting off customers waiting for your new site to be ready. Now is the time to reach out! Send a personal email to everyone who has been waiting for your website and direct them to it. If this site is an update to previous website, go through your old mailing list to let past customers know of your new address. Lastly, share your big news and links to your site on social media. This is a great way to hit a large audience at once and find some new visitors to your page.

Find New Customers

One way to find new customers with a new website is by ensuring your content has good SEO. SEO stands for Search Engine Optimization and refers to using the right keywords and phrases to drive traffic to your site and earn higher rankings with search engines. Identify several keywords and keyword phrases that apply to your business. Next use a tool like KeywordTool.io to idenify which of these phrases and words are more powerful in driving traffic. Then use these keywords throughout your website to ensure they are picked up by search engines.

Keep Content Consistent

You’ve no doubt put a lot of effort into creating just the right content for your website, but don’t let that content get stale. To keep visitors coming back, keep content updated frequently. One easy way to do that is to add a blog. With a blog, you can share updates frequently without having to edit your entire website. A blog can demonstrate to your visitors that your website is managed well and that you are available should someone need to reach out. Also make sure business information like address and hours are always up to date. The best way to get and keep customers and traffic is to share the most up-to-date and accurate information possible.

Plan for Updates

Just like you need to keep your content fresh, you need to keep your website design looking fresh too. Make updates to your website design as needed. If you find people aren’t clicking the “Contact Us” button as frequently as you hope, perhaps move it to a more prominent place. Invite feedback from your customers and friends on your website design and makes changes accordingly to make site visits as effective as possible. Last, try to look at your site through new eyes every few months. Is there something that needs to be changed? Is the design serving its purpose. Remember, once your website is complete, the work has just begun!

 

Interested in Affiliate Marketing with GDI? Click Below to Learn More! 

affiliate marketing

 

Jul 162015
 

Social Media Promotion

 

Social media marketing has become one of the most effective tactics for businesses to reach, educate, and engage with their target market. The strategy behind social media efforts for businesses is extremely important in getting the ROI and bottom line results you are looking for from this marketing method. The following list indicates some “dos” and “don’ts” of social media promotion in order to increase your success rate.

Don’t Link Bait.

What is link baiting? It’s using a misleading title or information to get someone to click on a link. An example of this might be someone saying “Become a millionaire” and linking to their GDI site. This information is false and used to get someone to click. Be truthful in all the links you share and try to be descriptive and concise with the text you use surrounding a link.

Don’t Promote at the Wrong Time.

Where in the country are your customers, downline, team members? Try to time posts to when they might be awake, online ready to click. You can also use trial and error to identify the best time to post your content. If your post isn’t getting any traction, keep trying new time slots until you find you get the most clicks. Try to keep your posts to that time of day to ensure the most people see your content. If you manage your Facebook presence using a page, you can look in your Insights to see when your fans are online. You can also use Twitter Analytics, which is available to all users, to see what time your tweets get the most interaction.

Don’t Post Too Often.

You’ve seen this before: one user who fills up your Twitter or Facebook feed with a series of posts. Often times, this is a sure way for that person to get you to unfollow or unlike their page. Don’t do this. While posting multiple times in a day is OK for most networks, try not to post back to back. People may unfollow you if you clog up their feed or just assume you’re a bot.

Don’t Post Too Infrequently.

While you shouldn’t post too often, not posting enough is also an issue. People may find your Facebook or Twitter profile while searching for information on you or your business, if they click on your profile and see that you’ve haven’t posted in a few weeks, they may think you are no longer active. Try to post at least once a week so it’s obvious to those who find your page that your are active and responsive.

Don’t Spread Yourself Too Thin.

There are many social networks out there. In fact, it seems like there is a new network debuting each day. You don’t have to be on all of these networks. Find which networks you like the best and where your customers spend their time. These are the networks that will give you the best return on your time.

Do Be Yourself.  

While you want to put your best self forward while promoting on social media, you do not need to create a whole new persona. People can hide behind fake profile photos and names, don’t do this if you want to build your team and you want customers to trust you. Be genuine online and present your real self when possible. Social media is about relationships and it’s hard to build strong ones when you are pretending to be someone else.

There is seemingly endless opportunity to generate new business via social media promotion efforts for B2B businesses, B2C businesses, and entrepreneurs alike. Make sure you don’t miss out on success by following the social media promotion tips listed above.

 

Looking For a New Affiliate Marketing Opportunity? Click Below to Learn About GDI! 

affiliate marketing