Compared to more traditional domains, gTLDs are cost effective, great for branding and in many cases easy to remember. These are just a few of the advantages that gTLDs have over domains. What are the disadvantages? A myth that has persisted for quite a while the gTLDs are not indexed in search engines the same way more traditional domains are, but Google recently came out saying that this just isn’t true. Whether you’ve go a .com or a .lol, Google will treat them the same when it comes to search results. Unfortunately, this means that your keyworded gTLD won’t necessarily bump your site up in search results. So how do you get an advantage in search engine optimization over those .com websites? Apply traditional SEO skills to your website.
Here are a just a few:
Keywords are probably the biggest factor when it comes to search engine optimization. When someone types a search string into Google, you want your website to come as close to possible to matching that string in your content. How do you do this? With the right content and lots of it. Say your website is promoting your domain portfolio of gTLDs. Try to think of the common questions people have about gTLDs (ones you probably had at one point!) and answer them on your website. Have sections on your website like “What do gTLDs cost” or “How do gTLDs differ from ccTLDs?” answer these questions thoroughly and with keywords like domain and TLD repeating in the content wherever possible and logical. No matter your industry, keep your content relevant to your keywords in your business.
Referrals means websites linking to your website. Search engines believe when a website is linked to by other sources, this makes that original site more legitimate and worthy of being high in search results. This can be accomplished by offering guest blog posts to other in return for a link from your website to theirs. It can also be helped by posting your content and social media. These social links to your site help to boost your SEO.
The quality of the content on your website is very important to SEO. Using the right keywords all over your site is great, but is your site delivering when people visit? Keywords will only get you so far if your site is hard to navigate and doesn’t offer the answers it promises. Make sure your content is well written, spell-checked and necessary to your website and your business.
One factor that is relatively new to search engine optimization is the ability for a site to be accessed on mobile device. Many website builders offer the option of creating a mobile friendly site and it’s important that you use it. Not only does this increase yoursearch engine optimization, but it insures you don’t lose customers who try to access your site from a mobile device. Unsure if your site is mobile friendly? Grab your phone and visit your site, if you can fully access your site with ease, you’re good to go. If you’re scrolling and struggling to get to the navigation menu, you’ve got work to do.
While .com and gTLDs are treated the same in search, there are many SEO tactics you can use to ensure your gTLD website keeps bumping up to the top of search results. Consider using a few of these tactics or all of them to get your site found quickly.
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The call to action button is a major part of your website. If you had to choose one thing to keep on your website and get rid of everything else, the call to action button would be that one thing. Why? Because the call to action button is those whole purpose of your website. It’s the reason you work to drive traffic to your site. Read on to learn more.
What It Is
The call to action button is a button, link or linked image that asks people to perform an action that benefits your business. For example, in an online store, the call to action button may be “shop.” For an affiliate marketer, the call to action button may be “sign up” or “learn more.” For a political campaign, the call to action may be “join us” or “sign up to learn more.” These are all examples of the first action in a pipeline that gets your potential customer, downline member or volunteer to complete a transaction with you. The call to action isn’t usually the final step, but more like the beginning of the relationship with a customer.
Why You Need It
Website traffic is great, but unless you’re using ads and have tons of traffic, visitors to your website won’t get you much. You need a call to action button to get your visitors to take the next step. You need the button to turn your visitors from being anonymous people visiting your website to being leads and potential customers. The call to action button takes the guess work out of your business, you will find out who is visiting your site and how you can serve them and your new leads can learn more about your directly.
How to Use It
Because it’s so important to your business, your call to action button should be prominent on the main page of your website. It doesn’t need to be so prominent that it’s distracting, but be sure to place it in a place on your website that it can be seen without any scrolling. Also check out where the button appears when our visit your website on a mobile device to make sure it still can be seen. Depending on what you call to action is, you will then use it in different ways. If you use a simple “sign up to learn more” you can share information by email with that sign up. If you choose “sign up for our newsletter” you need to email that person to confirm that they would like to receive emails from you. If you use a service like GDI, look in your missed sign up emails to see who may have clicked the call to action button but not completed the signup process. The call to action is very important, but follow up is what makes it all work.
Every website needs a call to action button, no matter its purpose. The first step toward a new customer includes the call to action button, so make sure it’s on your site!
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Congratulations on buying your domain and taking the time to set up your website! Now what? A great website is wasted if you don’t use it right. Read on for what to do now that your affiliate website is ready for business.
Let People Know
Now is a great time to follow up with everyone you told about your new website. Maybe you told friends you were working on it, or have been putting off customers waiting for your new site to be ready. Now is the time to reach out! Send a personal email to everyone who has been waiting for your website and direct them to it. If this site is an update to previous website, go through your old mailing list to let past customers know of your new address. Lastly, share your big news and links to your site on social media. This is a great way to hit a large audience at once and find some new visitors to your page.
Find New Customers
One way to find new customers with a new website is by ensuring your content has good SEO. SEO stands for Search Engine Optimization and refers to using the right keywords and phrases to drive traffic to your site and earn higher rankings with search engines. Identify several keywords and keyword phrases that apply to your business. Next use a tool like KeywordTool.io to idenify which of these phrases and words are more powerful in driving traffic. Then use these keywords throughout your website to ensure they are picked up by search engines.
Keep Content Consistent
You’ve no doubt put a lot of effort into creating just the right content for your website, but don’t let that content get stale. To keep visitors coming back, keep content updated frequently. One easy way to do that is to add a blog. With a blog, you can share updates frequently without having to edit your entire website. A blog can demonstrate to your visitors that your website is managed well and that you are available should someone need to reach out. Also make sure business information like address and hours are always up to date. The best way to get and keep customers and traffic is to share the most up-to-date and accurate information possible.
Plan for Updates
Just like you need to keep your content fresh, you need to keep your website design looking fresh too. Make updates to your website design as needed. If you find people aren’t clicking the “Contact Us” button as frequently as you hope, perhaps move it to a more prominent place. Invite feedback from your customers and friends on your website design and makes changes accordingly to make site visits as effective as possible. Last, try to look at your site through new eyes every few months. Is there something that needs to be changed? Is the design serving its purpose. Remember, once your website is complete, the work has just begun!
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