Oct 082015
 

networking successfully

We’ve shared many times on this blog about the power of networking. If you’re like many people, you may read these blog postings and shudder a bit because you don’t like networking with people or it doesn’t come naturally to you. Have no fear, you’re not alone, many people don’t like networking.

Now that you know you’re not alone, you still have to network! But now you can use the fact that others don’t like it either in your favor. Here’s how you can use that little secret to begin networking successfully:

Move Forward

Not many people enjoy networking, now that you know that, move forward. You still have to network to make important connections. Make light of how awkward networking can be when you make connections, then move on and talk about your life, your work, what you have in common. The beginning of the conversation is the worst part, so know that, own it and move on.

Make Others Feel at Ease

If most people around you feel just as uncomfortable as you, try to put them at ease. Reach out to the people in the room who look anxious and ask them about themselves and their work. These people have lots to offer but are just as shy as you. Take the chance and get to know the person in the room who is not so talkative, you never know what kind of ideas they have.

Hang Out in the Right Places

At conferences and events, there are natural places where people congregate, like the food lines, the bar lines or the cocktail tables. If you’re nervous about going up to someone first, stake claim at one of these places. As rooms fill up and so do lines, people will most likely begin talking to you and if not, its the perfect place to break the ice and comment on the long lines or great food.

Nothing to Lose

Though networking isn’t fun to start with, what’s the worst that could happen? If you don’t connect with people, you won’t build your network. If you do connect with people, chances are you’ll get a business card and someone to reach out to. So take a chance and start a conversation!

 

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Aug 132015
 

Instagram for marketing

Social media is a powerful and most often used free tool for marketing. Social networks allow you to connect with new people and build on relationships with those you already know. Some social networks are better for marketing than others. One social network that offers some unique marketing opportunities that you may not have thought of is Instagram. Instagram is a visual medium that lets you quickly connect with people you know and others you don’t. Like open social networks such as Twitter, Instagram is a discoverable network, which means you don’t have to be connected with someone to see their posts.

Here are a few ways to use successfully use Instagram for marketing:

Show Proof

How can you prove that your product works, or that you’re as successful in your affiliate program as you say you are? A photo. Photos offer great proof or a sort of testament for your business. Proof can be a photo of a meeting with excited new members of your team. Proof can be a photo of the pizza special you’re offering at your restaurant. Proof can be a shot of your commission check (with all personal information blacked out) to show you’re earning income. All this proof demonstrates the legitimacy of your business and the opportunities for others. What else could you use for proof?

Use Relevant Quotes

Quotes are very popular on Instagram. How often have you scrolled through your Instagram feed and liked a photo of a powerful, inspirational quote? Quotes get likes and shares. You can easily find quotes to share online by searching or just make your own. One tip to make sure your quote gets you the right attention? Spell check! Go one step farther to encourage engagement on your quote photos by adding text such as “Double tap if you agree.” The double tap is a shortcut to liking the photo, and when someone likes your photos, others can see this under the “Following Activity.” Many users click on “Following Activity” to see what posts their friends have liked, giving your content more reach.

Inspire People

Inspiration and motivation are great for business. Instagram is an easy way to share inspiration for your business and your team. Inspiration you share on Instagram might be a post of what you’d like your office or future business to look like. It can also be from other succeeding in an affiliate program and showing what they have achieved as a way to inspire yourself and your team.

Make Use of Hashtags

We explained in the introduction that Instagram is a highly discoverable social network. One thing that makes it discoverable is hashtags. Much like Twitter, users on Instagram use hashtags to identify their photos as well as find new ones. When posting, use lots of hashtags to ensure people find your content. Use hashtags relevant to your image as well as to your business. While hashtags often appear in the main text of the tweet on Twitter, hashtags should always come after your caption on Instagram. Follow this format: Here is my photo. #hashtag #business #affiliate #income.

 

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