Oct 152015
 

Tips for building a successful website

Your website should be a unique extension of you and showcase your business or affiliate opportunities. While your website should look different than others to stand out, there are some universal design elements to keep in mind when building your site. Read on to learn our tips for building a successful website

Website Navigation

Getting around your site is very important for visitors. Have you ever visited a website and been unable to find what you need and just left? Don’t let that be your website. Consider putting your most important and relevant information on the main landing page–the page that people get to first when they type in your domain. This way people will be sure to see what they need to without clicking around. However, if people do need to visit several pages on your site, make it easy for them. Use a top navigation so that people can see their available options. Also make sure that people can easily get back to the home page by clicking your logo at the top of any page on your website.

Photos and Web Content

You already know that images are important to website design, so that’s not what we’re discussing here. What you need to think about is what happens when those images fail to load. Slow connections and occasional loading mistakes may make it so those carefully selected images you chose won’t show up for some of your visitors. What will you website look like without them? Will your visitors still be able to understand the story of your company? Use images to supplement your story on your main landing page, not tell the whole thing. Also be sure to name your images well so your visitors will understand what the image is supposed to be even if it doesn’t load.

Mobile Website

A large amount of everyone’s traffic to their website is coming from mobile devices–some estimates say close to 50%! This means people are visiting your site on their tablets, smartphones, and other small devices. You don’t need to be a site building expert to optimize your site for mobile, but you do need to take the time to check what your site looks like on mobile devices and adjust accordingly. WordPress and similar services offer a plugin that you can add to your site that creates a clean mobile version, allowing you to access a website in a simple standard way. If you’re not using any of these services, just be sure to keep content above the fold if possible, meaning your most important content appears on your page without having to scroll. In most cases this will ensure that this same important information will fit onto the screen when viewing your site on a mobile device. Also make sure all your navigation menu options show up on mobile. If not, consider changing the margins so your site is more narrow and apt to fit in a small mobile screen.

 

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Jul 232015
 

affiliate website

Congratulations on buying your domain and taking the time to set up your website! Now what? A great website is wasted if you don’t use it right. Read on for what to do now that your affiliate website is ready for business.

Let People Know

Now is a great time to follow up with everyone you told about your new website. Maybe you told friends you were working on it, or have been putting off customers waiting for your new site to be ready. Now is the time to reach out! Send a personal email to everyone who has been waiting for your website and direct them to it. If this site is an update to previous website, go through your old mailing list to let past customers know of your new address. Lastly, share your big news and links to your site on social media. This is a great way to hit a large audience at once and find some new visitors to your page.

Find New Customers

One way to find new customers with a new website is by ensuring your content has good SEO. SEO stands for Search Engine Optimization and refers to using the right keywords and phrases to drive traffic to your site and earn higher rankings with search engines. Identify several keywords and keyword phrases that apply to your business. Next use a tool like KeywordTool.io to idenify which of these phrases and words are more powerful in driving traffic. Then use these keywords throughout your website to ensure they are picked up by search engines.

Keep Content Consistent

You’ve no doubt put a lot of effort into creating just the right content for your website, but don’t let that content get stale. To keep visitors coming back, keep content updated frequently. One easy way to do that is to add a blog. With a blog, you can share updates frequently without having to edit your entire website. A blog can demonstrate to your visitors that your website is managed well and that you are available should someone need to reach out. Also make sure business information like address and hours are always up to date. The best way to get and keep customers and traffic is to share the most up-to-date and accurate information possible.

Plan for Updates

Just like you need to keep your content fresh, you need to keep your website design looking fresh too. Make updates to your website design as needed. If you find people aren’t clicking the “Contact Us” button as frequently as you hope, perhaps move it to a more prominent place. Invite feedback from your customers and friends on your website design and makes changes accordingly to make site visits as effective as possible. Last, try to look at your site through new eyes every few months. Is there something that needs to be changed? Is the design serving its purpose. Remember, once your website is complete, the work has just begun!

 

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