Nov 122015
 

Daily Management of your FB page BL

 

So you’ve set up your Facebook page and have lots of followers interested in your business and learning more. Great work! Now what? Read on for tips for daily management of your Facebook page going forward.

Frequency and Timing

Decide how frequently you will be posting on your Facebook page. Too much posting means you won’t get seen by many people and not enough posting means people may forget about your page. Test out some different posting frequencies to find out what works best for you. When you post multiple times per day, how many times can you post before your posts don’t get as high of reach? Two? Three? See how many people you are serving with each post and adjust your frequency. When you’ve landed on the best frequency for you page, try to stick with a schedule for posting. What times of day do you reach the most people? Try to post at those times to ensure your biggest reach and engagement.

Scheduling

Maintaining your Facebook page doesn’t mean being on it all the time. Facebook makes it easy to schedule posts in advance. Consider scheduling all your posts for the week on Sunday night. Want to change the text of your post or when it will go live? Simply navigate to Scheduled Posts and choose to reschedule, edit the text, or even delete if necessary.

Answering Messages

In your weekly Facebook stats, Facebook now puts a focus on response rate and time of your messages. This means Facebook is now paying attention to the quality of your customer service by seeing how quickly you can respond to inquiries to your page. Be sure to respond to messages quickly to rank better with Facebook. You can set your alerts so that you get an email whenever you get a message, so that you don’t have to to go Facebook each time to search for any activity.

Managing Comments

If you’ve created an open and inviting Facebook page, you will begin to get comments on your posts from fans. While it is possible to adjust your settings so no one can comment on your posts, it is recommend that you leave the comments on. Comments allow you to hear directly from your customers. Try not to edit or delete comments even if they aren’t always positive about your company as they provide important insight. Consider crafting a comment policy to follow so if you do get a comment you feel the need to delete, you can explain to the fan why it was removed.

Page Admins

If you need help managing your Facebook page, add in additional admins. These can be your co-workers, downline, or friends. These people can manage the page in addition to you.Worried they might say the wrong thing? Facebook shows page admins who posted each status so you can know how your admins are behaving and helping to manage the page. To add a new admin, navigate to your page Setting > Page Roles > Add New Person.

Managing your Facebook page can take time and attention. But with the right approach, tools, and people you can manage your page and make it work for you and your business.

 

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Oct 292015
 

Social Media Marketing Strategy

We’ve shared many times that social media is a powerful tool to promote your business. Companies large and small are turning away from more traditional marketing channels and towards social media. This is great, because it further demonstrates that social media is a smart place for you to be, but it also shows that social media is becoming a crowded place, where it’s getting more difficult to get your message seen. To deal with these issues, you need to take a strategic approach to social media marketing to ensure that your efforts are worth their time. Read on for guidelines to build the right social media strategy for you.

Networks

Being strategic with your time and planning means not being on every single network. Identify which social media networks make sense for you to market on. One way to do this is to identify who you are trying to reach and match them with a market. Are you trying to reach domain savvy, younger individuals? Twitter may be the right network for you. Are you trying to reach stay at home parents and middle aged users? Facebook may be the right match. It’s important to follow specific network guidelines and best practices to better identify what networks you should be marketing on.

Skills

Are you an experienced videographer or do you absolutely hate seeing and hearing yourself on screen? That’s an easy question you can ask yourself tied to skills. Your answer will decide whether video should be part of your social media strategy or not. Identify what things you excel at, maybe it’s writing. That would mean blogging should be part of your strategy. Outside of simply using Facebook, Twitter, LinkedIn and more, what special skills do you have? Find a way to work them into a strategy. For example, maybe you’re a whiz in photoshop–use powerful images to help your social media marketing strategy.

Goals

Goals can be the biggest part of your strategy decisions. You need to know what you want to accomplish before you can build a winning strategy. Do you want more followers? That’s great, but why? Many people get caught up in the popularity of social media–trying to gain friends and followers–but don’t go farther than that to ask themselves what they hope to get from these friends and followers. Rather than having such a general goal, consider setting more specific goals tied to your business. For example, set the goal of having a certain number of people clicking the link to your website or set the goal of have x number of followers from your home town, which means they could actually go to your brick and mortar business.

Tools

Free tools can help make your social media marketing a bit easier. Many of us don’t have time to be on Facebook or Twitter all day, but it’s necessary to be aware of what’s going on on these networks to do your best marketing. To combat this, use free services like TweetDeck or HootSuite. These allow you to schedule content on multiple social networks as well as monitor your profiles for you when you’re not around so you can see who is talking about you or posting about you at all hours.

 

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Oct 012015
 

How to Create the best facebook page for your business

Facebook is great marketing tool for any business. But not just any Facebook page will drive traffic to your website and boost your business. Your Facebook page needs to be built in the right way to attract fans that turn into customers or rewards current customers. Here are a few tips to help you create the best Facebook page for your business. 

Choose the Right Name

The name of your Facebook page isn’t permanent, you can edit it whenever you need to. However, constantly changing the name of your page can be confusing for your customers and cause you to lose fans, so you want to make sure you get it right the first time. What should your Facebook business page name be? Keep it simple and to the point. If you are an affiliate, include your first and last name and your role with the business. This format should be “First Last Business Affiliate.” This is important because people interested in your business might not have a direct link to your Facebook page. When they type things they know about you, like your name and business name, this will ensure your page comes up in search results. If you have your own business, use your business name as your Facebook page. Worried there are other businesses with the same name on Facebook? Just be sure to fill out your location information and people will be able to find the business they are looking for.

Invite the Right People

If you’re like most Facebook users, there has been a time where you’ve gotten an invite to like a business page you knew nothing about. Chances are you didn’t like this page, and if you did, do you ever visit it? Inviting people to like your page to boost your numbers seems like a good idea, but if these people aren’t interested in your business, does this really make sense? Go through your friends list and identify who would benefit from your business or be most likely to share your page and your good work. Invite these people to fan your page and if possible send them a note explaining why they should like your page. This helps to build the right relationship and give others the information they need to decide if being a fan is right for them.

Promote on Your Website

Aside from inviting new fans from within Facebook, use your website to drive traffic to your Facebook page. At the bottom of each page of your website, include a link to your Facebook page with the suggestion to become a fan. Facebook and many website offer a Facebook icon that you can easily add to your website and hyperlink. Another way to get people thinking about Facebook while on your website is to enable commenting through Facebook on your blog. There are many plugins offered through WordPress to allow you to do this. This allows commenters to engage with your website without having to create a new username and also shows you who they are on Facebook, allowing you to easily reach out to them and invite them to like your page to connect in a new way.

Post at the Right Time

One your page has been up and running for a few weeks, it’s time to take a look at the Insights Facebook offers. Insights are Facebook’s analytics that tell you more about your fans and post activity. While Insights offers tons of information, one thing you should look at first is when people are on your fan page. What time are people most active on your page? This is when you should be posting. If this time is when you’re at work or when you can’t post, simply schedule posts for that time. Scheduling posts for when the majority of your fans are online helps to drive organic reach and get your content seen by more people.

Photos, Video, Links

Another Insight offering is one that shows your what types of content perform best on your page and reach the most people. These types of posts are broken down into links, status updates, photos and videos. Which type of posts do people like the most? These are the posts you should use most frequently.

 

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