Tag Archives: online identity

6 “Don’ts” and 1 “Do” of Social Media Promotion

Social Media Promotion


Social media marketing has become one of the most effective tactics for businesses to reach, educate, and engage with their target market. The strategy behind social media efforts for businesses is extremely important in getting the ROI and bottom line results you are looking for from this marketing method. The following list indicates some “dos” and “don’ts” of social media promotion in order to increase your success rate.

Don’t Link Bait.

What is link baiting? It’s using a misleading title or information to get someone to click on a link. An example of this might be someone saying “Become a millionaire” and linking to their GDI site. This information is false and used to get someone to click. Be truthful in all the links you share and try to be descriptive and concise with the text you use surrounding a link.

Don’t Promote at the Wrong Time.

Where in the country are your customers, downline, team members? Try to time posts to when they might be awake, online ready to click. You can also use trial and error to identify the best time to post your content. If your post isn’t getting any traction, keep trying new time slots until you find you get the most clicks. Try to keep your posts to that time of day to ensure the most people see your content. If you manage your Facebook presence using a page, you can look in your Insights to see when your fans are online. You can also use Twitter Analytics, which is available to all users, to see what time your tweets get the most interaction.

Don’t Post Too Often.

You’ve seen this before: one user who fills up your Twitter or Facebook feed with a series of posts. Often times, this is a sure way for that person to get you to unfollow or unlike their page. Don’t do this. While posting multiple times in a day is OK for most networks, try not to post back to back. People may unfollow you if you clog up their feed or just assume you’re a bot.

Don’t Post Too Infrequently.

While you shouldn’t post too often, not posting enough is also an issue. People may find your Facebook or Twitter profile while searching for information on you or your business, if they click on your profile and see that you’ve haven’t posted in a few weeks, they may think you are no longer active. Try to post at least once a week so it’s obvious to those who find your page that your are active and responsive.

Don’t Spread Yourself Too Thin.

There are many social networks out there. In fact, it seems like there is a new network debuting each day. You don’t have to be on all of these networks. Find which networks you like the best and where your customers spend their time. These are the networks that will give you the best return on your time.

Do Be Yourself.  

While you want to put your best self forward while promoting on social media, you do not need to create a whole new persona. People can hide behind fake profile photos and names, don’t do this if you want to build your team and you want customers to trust you. Be genuine online and present your real self when possible. Social media is about relationships and it’s hard to build strong ones when you are pretending to be someone else.

There is seemingly endless opportunity to generate new business via social media promotion efforts for B2B businesses, B2C businesses, and entrepreneurs alike. Make sure you don’t miss out on success by following the social media promotion tips listed above.


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Take Control of Your Online Identity

Your online reputation plays a big role in building your business. Learn four ways to manage it.

1. Take the lead. Instead of waiting for others to talk about you, give them something to talk about. Share your success on your website and blog. Post your Virtual ID Card on your website so other can see your success. Create videos and blogs that are helpful and share your message before someone shares it for you.

2. Respond quickly and thoughtfully. When downline members or prospects have questions, you’re on the clock. You need to answer and assist people quickly and thoughtfully. Each moment you wait to help someone who needs it, your reputation takes a hit.

3. Manage bad feedback. Unpleasant feedback is almost inevitable, but it can quickly be resolved with some effort on your part. If a downline member is unhappy, or a prospect sours, take the time to address their issues. Respect their opinions and work to find a solution. If you just write them off, your reparation could suffer as a result.

4. Play to your strengths. You don’t have to be the best at everything to have a good online presence and reputation. If video is your comfort zone, put your effort into making great  videos and save blogging for someone else. Work on creating content your love and working with services you understand. It’s better to have one quality output than multiple not so great offerings.

Manage Your Online Identity to Promote Growth

Using the internet to grow your business with GDI has never been easier. You can build a presence online and connect with people through your website, blogs, social media sites and much more. But with everything you do online these days, you are creating an internet identity. Read our tips below to make sure your online identity is working with you instead of against you.

Work with Your Team

People talk and review online constantly, and you don’t want a discouraged downline member badmouthing you online to potential new team members. This is one of the many reasons it is important to be a responsive upline and be as helpful as possible to all of your team members. Not only does your success depend on them, but so does your reputation. Don’t let someone else create a bad online identity for you.

Become a Thought Leader

This is a great chance to take the knowledge you know and share it in public online places. Help others on Facebook and Twitter by answering their questions and connecting with them. Share helpful blog posts and respond to inquiries on our forum. People you connect with will trust you and regard you as a thought leader. Also, when people search your name or your team online, they will see how helpful you are, and how you standout above others with the help and support you offer.

Do Your Homework on Yourself

Take your time to search and check up on yourself online to see what is already out there. What kind of identity have you already created without even trying? Try to diffuse any bad reputation you may have gotten with more helpful and open information and kept the good stuff coming if you already have a great online identity. You want your most recent, helpful sites and information to be at the top of results, helping people make a quick decision on whether or not to join your team.