Content marketing is one of the most popular forms of marketing used today. While it may seem like a new idea, content marketing has existed in one form or another for a long time. Content marketing simple refers to creating and sharing valuable content to attract new business and engage customers with your product or offering. You probably do this everyday by sharing anecdotes about your product in person. Using several easy tactics, you can take that content you’re sharing offline and take it to your website or blog to create powerful content marketing for your business. Read how.
If you’ve ever provided a service to a customer or sold a product, you have the opportunity to get some great testimonials. Think of your past customers or go through emails to find out who was truly satisfied by your product and services. Reach out to the people and ask if they will provide a short testimonial–a brief anecdote touting why the bought/ love/ use your product–and share it on your website. Testimonials are effective in the form of text, video, or even audio. Consider having satisfied customers send you a short voice memo from their smartphone and then share it on your site in the form a SoundCloud or other audio link.
Is there something your new customers should know about your product or service? Share it in the form of a video tutorial. Simply turn on your web camera or smartphone and show or explain to your customers how to use your products. Get the most out of your content by breaking up longer tutorials into shorter videos and sharing them over time. This will give visitors a reason to keep coming back to your website and will make it more rich with unique content offerings.
Industry Updates and News
What’s going on in your industry? What is the newest product from the competition or what new technology is available to you. Share this on your website to build out your content and to demonstrate to potential customers your knowledge of the industry. You don’t have to spend a lot of time on this content, you can search for industry news and then share a brief summary and link to the source with the full information.
As you click around the internet, you’ve probably consumed many listicles. Listicles are bits of content shared around the internet that come in list form. Think something you might see in sites like Buzzfeed, such as “21 Reasons You Know You’re Meant for Internet Marketing” or “15 Website Mistakes Everyone Makes.” This content is great for audiences and creators alike. These lists are easy to create, no need to for long drawn out paragraphs, and easy to consume online. Longer paragraphs turn off many readers, so ditch the long-form in favor of a listicle.
Variety of Media
No matter what content you decide to create–testimonials, tutorials, listicles or all three, share it a in a variety of media forms. Share audio, video, text, even GIFs in your content. You can even break up things like listicles with great video content. The more variety you can add to your site, the more interest and eyes you will get to and keep on your website.
Content marketing doesn’t have to be intimidating. Thinking about the stories you can tell about your business and sharing them to engage more customers makes for very powerful content.
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