Nov 132012
 

My site is up, what do I do next to make money? That’s simple, you need to drive traffic to your site. However, actually getting that traffic sometimes isn’t so simple. Here are a few quick ways to drive people to your site and encourage them to reach out to you.

Create content that is worth coming back for. This means videos, educational posts and personal experience.

  • Add a tool that easily allows visitors to share content. This way they can drive new visitors to your site. ShareThis is a great option for this.
  • Use an analytics plugin or GDI Hit Logs to see who is coming to your website and from where. Google Analytics is a great free tool.
  • One you figure out who is visiting your site, create content to cater to those who you find are visiting your site.
  • Update often. If you’re using a blog this is easy. For a static WebSite, make sure the content you have isn’t outdated.
  • Comment and link share. Comment on other blogs in your niche and ones you like. This will link back to your site or blog giving you much valued backlinks. Learn more about backlinks.
  • Have a contact form. This allow people to reach out to you and share ideas and comments on your site. SiteBuilder makes it easy to add contact forms and WordPress offers a few plugins to create one.
  • Include your website in signatures and profiles. Put your .WS link wherever you can, like your Facebook profile, email signature, and of course business cards.
  • Showcase others. Showcase team members to take advantage of some of their traffic and share the wealth.

 What traffic driving tips do you have? Share in the comments.

Sep 142012
 

Whether you have a SiteBuilder site, a WordPress blog or a fully personalized hosted site, traffic should be one of your goals. Traffic and return traffic mean more eyes on your site that will help you build your business, support your cause of just share your thoughts. So how do you get traffic to keep coming back? Simple, keep your site interesting! Here are a few easy tips to accomplish just that.

Use Different Types of Content

No matter the type of site you have, breaking up the forms of content you share is essential. This means sharing a video on your blog sometimes instead of just text. It’s also smart to include photos and images on your main site to break up text and draw eyes around the page.

Appeal to a Broad Audience

When creating content for your website, try to appeal to a broad set of viewers most of the time. This means your content will be relevant to a large group of people who may visit your site. An example of this is a post or page on earning extra income for anyone on a tight budget.

 Appeal to a Niche

While you should appeal to the broad audience most of the time, writing for a niche every now and then is a good idea too. Take stock of search terms that lead people to your site, or which posts are most popular. Create posts or pages specifically for these people; for example, stay at home moms looking for extra income. This targeting will help to build loyal visitors from a specific segment.

Stay on Trend

What is your website about? Your personal business? You affiliate team? Your causes? No matter you site’s topic, be sure to stay on trend and up to the minute with news related to your topic. Do this by sharing news stories about your industry or just using best practices for affiliate marketing. Set a Google Alert for any news that might be relevant to your site and share it for an easy update or post.

Aug 272012
 

Content is great. Content is powerful. But what good is great content if no one can find it? That’s why you need to go a step beyond creating great posts and videos for your blog and WebSite and into the world of keywords, SEO, backlinks, and sharing. These words and phrases can seem a bit overwhelming, but each is just a simple tool or tricks to help get eyes to your website. We break down how you can take advantage of each one of these to drive more traffic to your site and in turn at more team members.

SEO

SEO stands for Search Engine Optimization. Search Engine Optimization basically means increasing the chances of your site coming up in search engines with the help of best practices. What are best practices? They can be taking advantage keywords, backlinks and other ways to bump you WebSite in search rankings that are explained in this series.

Keywords

Keywords are those words within your content that relates the topic of your site and what should be most relevant to visitors. Before you can start using keywords throughout your content, you need to identify which keywords apply to you and which ones you want to use to drive people to your website. You can do this by asking yourself what kind of content you regularly cover on your site and what kind of visitors you like. Select keywords that represent both of these and be sure to include them throughout your text. WordPress offers some keyword plugins to ensure you’re using them properly and effectively. Simply search “keyword tool” in the Add New plugins section of your blog.