Content is great. Content is powerful. But what good is great content if no one can find it? That’s why you need to go a step beyond creating great posts and videos for your blog and WebSite and into the world of keywords, SEO, backlinks, and sharing. These words and phrases can seem a bit overwhelming, but each is just a simple tool or tricks to help get eyes to your website. We break down how you can take advantage of each one of these to drive more traffic to your site and in turn at more team members.
SEO stands for Search Engine Optimization. Search Engine Optimization basically means increasing the chances of your site coming up in search engines with the help of best practices. What are best practices? They can be taking advantage keywords, backlinks and other ways to bump you WebSite in search rankings that are explained in this series.
Keywords are those words within your content that relates the topic of your site and what should be most relevant to visitors. Before you can start using keywords throughout your content, you need to identify which keywords apply to you and which ones you want to use to drive people to your website. You can do this by asking yourself what kind of content you regularly cover on your site and what kind of visitors you like. Select keywords that represent both of these and be sure to include them throughout your text. WordPress offers some keyword plugins to ensure you’re using them properly and effectively. Simply search “keyword tool” in the Add New plugins section of your blog.