Nov 052015
 

powerful content

 

Content marketing is one of the most popular forms of marketing used today. While it may seem like a new idea, content marketing has existed in one form or another for a long time. Content marketing simple refers to creating and sharing valuable content to attract new business and engage customers with your product or offering. You probably do this everyday by sharing anecdotes about your product in person. Using several easy tactics, you can take that content you’re sharing offline and take it to your website or blog to create powerful content marketing for your business. Read how.

Testimonials

If you’ve ever provided a service to a customer or sold a product, you have the opportunity to get some great testimonials. Think of your past customers or go through emails to find out who was truly satisfied by your product and services. Reach out to the people and ask if they will provide a short testimonial–a brief anecdote touting why the bought/ love/ use your product–and share it on your website. Testimonials are effective in the form of text, video, or even audio. Consider having satisfied customers send you a short voice memo from their smartphone and then share it on your site in the form a SoundCloud or other audio link.

Tutorials

Is there something your new customers should know about your product or service? Share it in the form of a video tutorial. Simply turn on your web camera or smartphone and show or explain to your customers how to use your products. Get the most out of your content by breaking up longer tutorials into shorter videos and sharing them over time. This will give visitors a reason to keep coming back to your website and will make it more rich with unique content offerings.

Industry Updates and News

What’s going on in your industry? What is the newest product from the competition or what new technology is available to you. Share this on your website to build out your content and to demonstrate to potential customers your knowledge of the industry. You don’t have to spend a lot of time on this content, you can search for industry news and then share a brief summary and link to the source with the full information.

Listicles

As you click around the internet, you’ve probably consumed many listicles. Listicles are bits of content shared around the internet that come in list form. Think something you might see in sites like Buzzfeed, such as “21 Reasons You Know You’re Meant for Internet Marketing” or “15 Website Mistakes Everyone Makes.” This content is great for audiences and creators alike. These lists are easy to create, no need to for long drawn out paragraphs, and easy to consume online. Longer paragraphs turn off many readers, so ditch the long-form in favor of a listicle.

Variety of Media

No matter what content you decide to create–testimonials, tutorials, listicles or all three, share it a in a variety of media forms. Share audio, video, text, even GIFs in your content. You can even break up things like listicles with great video content. The more variety you can add to your site, the more interest and eyes you will get to and keep on your website.

Content marketing doesn’t have to be intimidating. Thinking about the stories you can tell about your business and sharing them to engage more customers makes for very powerful content.

 

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Oct 012015
 

How to Create the best facebook page for your business

Facebook is great marketing tool for any business. But not just any Facebook page will drive traffic to your website and boost your business. Your Facebook page needs to be built in the right way to attract fans that turn into customers or rewards current customers. Here are a few tips to help you create the best Facebook page for your business. 

Choose the Right Name

The name of your Facebook page isn’t permanent, you can edit it whenever you need to. However, constantly changing the name of your page can be confusing for your customers and cause you to lose fans, so you want to make sure you get it right the first time. What should your Facebook business page name be? Keep it simple and to the point. If you are an affiliate, include your first and last name and your role with the business. This format should be “First Last Business Affiliate.” This is important because people interested in your business might not have a direct link to your Facebook page. When they type things they know about you, like your name and business name, this will ensure your page comes up in search results. If you have your own business, use your business name as your Facebook page. Worried there are other businesses with the same name on Facebook? Just be sure to fill out your location information and people will be able to find the business they are looking for.

Invite the Right People

If you’re like most Facebook users, there has been a time where you’ve gotten an invite to like a business page you knew nothing about. Chances are you didn’t like this page, and if you did, do you ever visit it? Inviting people to like your page to boost your numbers seems like a good idea, but if these people aren’t interested in your business, does this really make sense? Go through your friends list and identify who would benefit from your business or be most likely to share your page and your good work. Invite these people to fan your page and if possible send them a note explaining why they should like your page. This helps to build the right relationship and give others the information they need to decide if being a fan is right for them.

Promote on Your Website

Aside from inviting new fans from within Facebook, use your website to drive traffic to your Facebook page. At the bottom of each page of your website, include a link to your Facebook page with the suggestion to become a fan. Facebook and many website offer a Facebook icon that you can easily add to your website and hyperlink. Another way to get people thinking about Facebook while on your website is to enable commenting through Facebook on your blog. There are many plugins offered through WordPress to allow you to do this. This allows commenters to engage with your website without having to create a new username and also shows you who they are on Facebook, allowing you to easily reach out to them and invite them to like your page to connect in a new way.

Post at the Right Time

One your page has been up and running for a few weeks, it’s time to take a look at the Insights Facebook offers. Insights are Facebook’s analytics that tell you more about your fans and post activity. While Insights offers tons of information, one thing you should look at first is when people are on your fan page. What time are people most active on your page? This is when you should be posting. If this time is when you’re at work or when you can’t post, simply schedule posts for that time. Scheduling posts for when the majority of your fans are online helps to drive organic reach and get your content seen by more people.

Photos, Video, Links

Another Insight offering is one that shows your what types of content perform best on your page and reach the most people. These types of posts are broken down into links, status updates, photos and videos. Which type of posts do people like the most? These are the posts you should use most frequently.

 

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Sep 102015
 

5 Reasons Why your Website Needs a Blog

 

You’ve no doubt heard that blogs can be a great addition to your website. We agree that they are not only a great addition, but truly necessary for a powerful website. Read on to learn five reasons why your website needs a blog for business.

To Share News

Use your blog to share industry news, personal news or company news. Your blog is a great opportunity to keep your website visitors and customers updated. Be sure the news you share is relevant to your business though. Even if you feel passionate about the president or what is going on at your child’s school, the blog on your business website is not the place to share this as you may alienate customers or visitors. If you really want to share your thoughts online, create an additional personal blog to share.

To Preserve Your Website

Getting your website just right can be time consuming,  so you don’t want to have to edit it and change the look every time you have news or an update to share. Use your blog to share these more frequent updates. This will ensure your website still looks professional and perfect while keeping your customers updated and saving time on formatting. Most blogs allow for simple updates with no additional formatting needed, making this the best place to share frequent updates. Do update the look of your website when truly needed to keep it up to date, but with a blog, there’s no reason to update it daily or weekly.

To Educate 

Your blog is a powerful tool to educate team members, customers and prospective customers. While the landing page or product pages on your website might offer limited space, you can use your blog to more deeply describe your products and their benefits or teach others how to be successful in their business. Use your blog to share tips, videos, tutorials and more.

To Show Activity

How updated and active your website is matters a lot of customers and prospective team members. If someone visits your website and it’s hard to tell the last time it’s been updated, they may leave. An out of date website signals to people that you don’t care about your business and may be hard to reach. While this may not be true, this is the message being sent. It can be difficult to update your website frequently if you’re not a large business, but updating your blog frequently is easy and smart. With a blog, people may visit your website and navigate to your blog to see how active you business is, when they see a recent blog posts, it signals to them that you’re active and reachable. Update your blog as frequently as possible, the content doesn’t have to be long, just share news and activity.

To Share Content from Others

There’s lots of great content on the internet and you should be benefiting from it. One way to benefit is to share the great content you find. Maybe you found a blog post that puts an idea into words better than you can or a video that explains a part of your business. Reach out to the creators of this content or share their content and be sure to credit them properly and link to their site. Your blog allows you to be share content from others without it coming across as your own, like it might to your main landing page. Also try to set up a  reciprocal relationship with people who operate blogs like yours and offer content to be shared on their blog and share theirs. This can give you a break from creating content every now and then and promote your blog and business on a place where you can attract new customers.

A blog is always a smart addition to a website. Many websites offer a template for a blog, making it easy to add on. Once you start your blog, don’t forget about it. It takes little time to manage a blog, but the results are very important!

 

 

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