Tag Archives: content marketing

Advice, Marketing, News

Content Marketing: Clickworthy Headlines

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newsIf you were on Facebook this week, chances are you saw a blog post titled “Marriage Isn’t for You” being shared around. This article had an attention grabbing title and a relatable topic causing many people to click. If you did click, you found out that the headline is a bit misleading. It wasn’t an article about someone’s choice not to marry, but rather why they believe marriage is about the other person. The author didn’t do this on accident. He knew an essential aspect of getting your content read and shared is how you title and share it and he knew just how to do it. While GDI has nothing to do with marriage, this post is a great example to learn from.  Here are a few more ways to title your content to get seen and get shared.

Mislead (just a little). The example above insinuates a scandalous topic, but the article is really about just the opposite. Find a clever way to announce your post or site that grabs people’s attention, even if your content takes a different approach than the headline.

Highlight a bad review. Ever get a bad review or comment you think was unfair? Share it. People are dying to know who said what about whom, so share it. Address the issue in your content but use the bad review to lead people in.

Tease. If you know you’ve got a great post on your hands, save it for a few days. Tease social media with info about your upcoming post or WebSite creating buzz for when it finally goes live.

Make a promise. It doesn’t have to be a money backed guarantee but something like “We promise you’ll learn something new on our site” is enough to drag some people in. Get creative and share.

 

How To, Marketing, Tips

Why Content is King

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If you read this blog regularly, you know we’re always telling you about the importance of content marketingwithidea. Content marketing is a powerful way of marketing that engages the audience rather than feeling like a sales pitch. It’s no mistake that experts say “content is king.” If you still need more reasons to start content marketing read on.

Keep things new

Adding new content like video and blog posts keeps your website fresh. Visitors won’t be returning to the same boring static website, but instead returning to see what new content you’ve added that they might be interested in.

Keep people entertained

You’ve already got people returning to your site looking for new content, now your job is to keep them there. Create content you would be interested in yourself, whether it’s educational or anecdotal. Share content that will keep the audience engaged, not looking to click away in 20 seconds.

Change things up

There are so many ways to share content online. Try video, slide shows, photos, articles and more. Mixing up your content will keep your audience guessing and returning.

Build a relationship

Use you content to talk directly to your visitors. Based on comments they leave and the links they click, you should know what your visitors want, so give it to them. Take time to address common questions in your posts and respond to each comment on your content. People are more willing to do business with someone they already have a relationship with.

Convert visitors

Share some of your content in a way that converts visitors to leads. Do this by making some of your content gated. You can do this by having special reports or long articles that can only be accessed once a visitor submits an email address.  You now have a direct line to that visitor and they’re getting your premium content.  It’s win-win.

Marketing

Two Content Marketing Tips

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Create Content Ahead of Time

As we’ve shared in past posts, a great way to increase SEO and your visitor base is to ensure you always have fresh content. It’s easy to get overwhelmed when you visit your website and realize you need to update it and write something right NOW. But instead of getting in moments of panic, create content ahead of time and create a schedule. If you have WordPress you can even schedule your posts to be published on specific dates in the future. You site is going to look more viable when your content is new and relevant to your readers.

Explain Things Simply

The GDI opportunity may be simple to you, but remember that people visiting your site might not quite understand it yet and need a little guidance. This is where it is ok to be very simple and straight forward in your writing. Explain the GDI opportunity to your site visitors and why it is important to them. Be clear and concise to help answer some of their first questions. Bullet points, images and personal success stories can help to make your point as well. The better you explain the opportunity and benefits, the better chances you have to succeed with GDI.