Social media is a powerful marketing tool if you use it properly. The easiest way to do this is to be interesting. You don’t want to follow boring people on social media and neither does anyone else. Here are a few ways to remain interesting.

Vary Your Content

From video to slides to Twitter pics, there are so many different forms of content you can share socially. Don’t get stuck in a rut of tweeting links to your blog or to the same news source over and over. Get creative with your own content or scour the internet for some to keep people interested in what you have to share.

Expand Your Social Circle

As you build your network it may be easy to keep tweeting and connecting with the same small group of people, but try to avoid this. Keep your network engaged but also continue to reach out to people outside of your network. Respond to tweets from strangers on topics you’re interested in or join groups on Facebook to connect with new users.

 Build Out Your Profiles

Nearly every social site gives you a profile page with a space to say something about yourself. Use this space! Potential followers and downline members will want to learn more about you, so make it easy for them. Build out your profile with information about your and your business. Share things that make you unique and why people should follow you.