Why Content is King

If you read this blog regularly, you know we’re always telling you about the importance of content marketingwithidea. Content marketing is a powerful way of marketing that engages the audience rather than feeling like a sales pitch. It’s no mistake that experts say “content is king.” If you still need more reasons to start content marketing read on.

Keep things new

Adding new content like video and blog posts keeps your website fresh. Visitors won’t be returning to the same boring static website, but instead returning to see what new content you’ve added that they might be interested in.

Keep people entertained

You’ve already got people returning to your site looking for new content, now your job is to keep them there. Create content you would be interested in yourself, whether it’s educational or anecdotal. Share content that will keep the audience engaged, not looking to click away in 20 seconds.

Change things up

There are so many ways to share content online. Try video, slide shows, photos, articles and more. Mixing up your content will keep your audience guessing and returning.

Build a relationship

Use you content to talk directly to your visitors. Based on comments they leave and the links they click, you should know what your visitors want, so give it to them. Take time to address common questions in your posts and respond to each comment on your content. People are more willing to do business with someone they already have a relationship with.

Convert visitors

Share some of your content in a way that converts visitors to leads. Do this by making some of your content gated. You can do this by having special reports or long articles that can only be accessed once a visitor submits an email address.  You now have a direct line to that visitor and they’re getting your premium content.  It’s win-win.

One thought on “Why Content is King”

  1. Kind regards.

    I use GDI hosting several
    years, my web site: http://www.alfa-lider.ws

    Also I use a blog to GDI WordPress plugin
    http://www.edukacija.alfa-lider.ws

    However, my blog is not working
    from 09/25/2013/.

    When you visit my blog:

    http://www.edukacija.alfa-lider.ws

    a warning appears:

    >> Error establishing a database connection <<

    I sought the help of GDI support, but my problem
    is still not resolved.

    I put a lot of time in this blog, and now he does not operates
    seven days, which is why my business is suffering and losing
    clients who visit my blog.

    Please help me.

    My name is Refik Hrvić, and I use
    GDI account my wife Amira Smajilbasic
    User name: master55
    E-mail: scnetklubpotrosaca@gmail.com
    Status: INDEPENDENT AFFILIATE

Leave a Reply

Your email address will not be published. Required fields are marked *