Working in affiliate marketing, it may be rare that you see your customers, clients, or team members face to face. Connections can be harder to establish and harder to keep when your customers are far away. While this can be daunting for some businesses, affiliate marketing can still thrive even if you’re not meeting with people in-person. Here are tips to manage and leverage long distance communications for affiliate marketing success.
Frequent communication is an important way to nurture business relationships from far away. Thanks to all the options available for instant communication these days, frequent communication doesn’t have to be a scheduled phone call. Consider reaching out with weekly personalized emails. Schedule a monthly conference call with your team using free conference call services. Depending on your relationship, texting may also be a good option to stay connected with some of your clients and team members. Also consider a Facebook or LinkedIn group to connect with many people at once. Well-timed posting on these social media sites and groups lets your customers and team members know you’re there for them and engaged with the business.
Communication is a two way street and that means that you won’t always be the one putting out messaging, sometimes your client needs to talk to you. A good way to make sure you’re available for your client is to set up on-call hours. These are blocks of time where you will be near your phone and available to take a call from clients or customers about anything. These on-call hours ensure you can give your client or customer the time they need and promises to them that you’ll be there. You can offer these hours once a week, or daily, but do try to offer them more frequently than once a month.
Video is a powerful way to build connections when you can be in the same place as someone. Consider using video from the start of your interaction with a new customer. Do this by creating videos that share more about your product or offer tutorials on how to use it. Once you’ve established a relationship, consider video chatting tools like FaceTime or Google Hangouts. These can easily replace phone calls and allow for a more authentic feel for interactions. This can also be helpful to show a client or customer how to use a product in real time.
A strong product always makes building connections that much easier. If you sell a strong product or rely on it for referrals, people will have a great sense of trust in you right away. This also means your interactions are usually positive as opposed to negative phone calls complaining about the product. Choose the right company with the right offerings to ensure a strong product helps you build a strong relationship.
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Videos can help support your website in a way that text and photos cannot. Videos can share your story in easy to understand words and build the conversation with potential customers. These videos do not require a whole production team, they can be easily created with a screen-recording program or your own webcam.
What kind of video should you include on your website and what benefits do they offer? Read on for a few different ways to make the best use of video for marketing purposes.
- What: Tutorials are how-to videos on a variety of subjects. GDI offers a whole channel full of tutorials that helps members build their website, understand how GDI works, and more.
- How Tutorials Are Used: Videos you offer may cover some of these same subjects that GDI tutorials do, but try to offer your own expertise. Maybe you figured out a quick trick to use SiteBuilder faster–create a video about this and share it with others. Consider creating videos that explain GDI from your point of view or discuss specific steps you have taken to be a successful GDI affiliate.
- Benefits: Tutorials help to create a more educated downline and more successful team. It directly benefits you to have a downline that is educated and successful. Creating videos that share your expertise will also encourage people to join your downline. Potential downline members will see you as supportive and educated, just what many people are looking for in a sponsor. Tutorial-style videos will help you to acquire and retain downline members.
- What: Testimonials are short videos that share success stories and support the vision of GDI. GDI offers a series of testimonials on their website you can see HERE.
- How Testimonials Are Used: Testimonials share first-hand stories of success with GDI or your business. This tells potential customers that GDI or your business is legitimate and others have had success with it. Reach out to your downline members to help you create these videos. Include these videos on a special section of your website or add them in promotional materials.
- Benefits: Confidence in your company. These videos give potential customers the chance to learn about your business from others who have succeeded.
- What: Linked videos created by others that benefit your website but you don’t have to create yourself. This could be you linking to a GDI video or a WordPress tutorial created by someone else.
- How Linked Videos Are Used: These are a great way to break up text on your website or in blog posts without taking them time to create your own. Include these videos where they will support your text, but do not pass them off as your own.
- Benefits: These videos keep visitors interested in your website and help to explain a concept. You are free to embed videos from sites like YouTube, but do not pass them as your own content or use them too often.
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We’ve talked many times about marketing being a key to success with GDI. Marketing is how other people learn about GDI, your website and your affiliate marketing opportunity. You see marketing everywhere from your feeds on Facebook and Twitter to emails in your inbox. While you can learn a lot about marketing from what others are doing, it is important to have your own style for marketing and feel comfortable with the content you are producing. One way to define this style and level of comfort is to find your niche. Your “niche” is your little corner of marketing expertise where you are different from others and have something unique to offer. Read on for the four ways to find your marketing niche.
What are you an expert in? What skills do you have that others could benefit from. Your expertise could be in a “hard” skill like website design, or in a soft skill like connecting with people/ Sometimes it’s hard to figure out what you’re best at, so ask your colleagues and your downline and upline members what they think you excel at. Once you know your expertise, use this in your marketing material. If it is web design, focus on your abilities in that in your marketing materials. People who want to know more about web design will be inclined to learn more.
If your expertise is in a soft skill like connecting with people, use that to your advantage in your marketing by reaching out to people directly. You won’t advertise this skill like you would web design, but you will use it to your advantage by developing relationships with prospective downline members. Do this by reaching out via email, phone or in person and sharing more about GDI or your business.
The amount of time you have for your website and GDI can affect your marketing style. If you don’t have much time to devote to GDI or your website, consider creating marketing materials that are evergreen. This means that if someone accesses your material today or a year from now, they can benefit and want to learn more. Blog content is an easy way to create evergreen content. Consider a blog post about the top reasons to join GDI or a collections of the lessons you have learned as an affiliate. This is content that will always be useful to people interested in GDI. Create these posts and make them easily available on your website or email them to downline prospects.
Your Communication Style
Are you a great writer or are you much more charismatic on video? Consider your communication style when deciding what marketing material to create. Don’t force yourself to create videos if you hate the camera and poorly written marketing materials won’t do you any good. This is another good space to ask for feedback from your colleagues and team. What do they think you excel at? Consider taking an online class or watching tutorials to improve your communication style in video or writing.
Your online presence and affiliate opportunity is your brand, what do you want it to say about you. Some brand identities for marketers might be the top affiliate on the leaderboard or the most responsive upline member. Consider what you want your brand to be and create marketing materials around it.
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