Jul 022015
 

How to make the best use of video for marketing

Videos can help support your website in a way that text and photos cannot. Videos can share your story in easy to understand words and build the conversation with potential customers. These videos do not require a whole production team, they can be easily created with a screen-recording program or your own webcam.

What kind of video should you include on your website and what benefits do they offer? Read on for a few different ways to make the best use of video for marketing purposes.

Tutorials

  1. What: Tutorials are how-to videos on a variety of subjects.  GDI offers a whole channel full of tutorials that helps members  build their website, understand how GDI works, and more.
  2. How Tutorials Are Used: Videos you offer may cover some of these same subjects that GDI tutorials do, but try to offer your own expertise. Maybe you figured out a quick trick to use SiteBuilder faster–create a video about this and share it with others. Consider creating videos that explain GDI from your point of view or discuss specific steps you have taken to be a successful GDI affiliate.
  3. Benefits: Tutorials help to create a more educated downline and more successful team. It directly benefits you to have a downline that is educated and successful. Creating videos that share your expertise will also encourage people to join your downline. Potential downline members will see  you as supportive and educated, just what many people are looking for in a sponsor. Tutorial-style videos will help you to acquire and retain downline members.

Testimonials

  1. What: Testimonials are short videos that share success stories and support the vision of GDI. GDI offers a series of testimonials on their website you can see HERE.
  2. How Testimonials Are Used: Testimonials share first-hand stories of success with GDI or your business. This tells potential customers that GDI or your business is legitimate and others have had success with it. Reach out to your downline members to help you create these videos. Include these videos on a special section of your website or add them in promotional materials.
  3. Benefits: Confidence in your company. These videos give potential customers the chance to learn about your business from others who have succeeded.

Linked Videos

  1. What: Linked videos created by others that benefit your website but you don’t have to create yourself. This could be you linking to a GDI video or a WordPress tutorial created by someone else.
  2. How Linked Videos Are Used: These are a great way to break up text on your website or in blog posts without taking them time to create your own. Include these videos where they will support your text, but do not pass them off as your own.
  3. Benefits: These videos keep visitors interested in your website and help to explain a concept. You are free to embed videos from sites like YouTube, but do not pass them as your own content or use them too often.

 

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Feb 252014
 

Embed Video

Yes, you can easily add any video you’d like to your SiteBuilder site. Embedding YouTube videos into your SiteBuilder pages is very easy, and requires no HTML knowledge. Edit the page you would like and navigate to Add on Page>Text. Select the Source tab on the bottom. Keep that window open and head to YouTube in a new window or tab and navigate to the video you wish to add on YouTube. Then click Share>Embed just below it. A code will appear in a box, copy that code. Now head back to the text box in SiteBuilder and paste your code and select submit. Drag the newly created box to your desired spot and save or publish your page. Preview your page to make sure the video is correct and playing. preview. Your video will be embedded and ready to play.

For a step by step video of this, click HERE.

Blog

Did you want to add a blog but don’t want to use WordPress? You can have just that with the SiteBuilder blog plugin. Head to your SiteBuilder Main Menu and select the Plugins tab on the left hand side. Check the Active box to the right of the Blog plugin. You will then be prompted to name your blog. Once your blog is named you will be taken to the editor for your first post. Your blog is now ready to go!

For a step by step video of this, click HERE