The call to action button is a major part of your website. If you had to choose one thing to keep on your website and get rid of everything else, the call to action button would be that one thing. Why? Because the call to action button is those whole purpose of your website. It’s the reason you work to drive traffic to your site. Read on to learn more.
What It Is
The call to action button is a button, link or linked image that asks people to perform an action that benefits your business. For example, in an online store, the call to action button may be “shop.” For an affiliate marketer, the call to action button may be “sign up” or “learn more.” For a political campaign, the call to action may be “join us” or “sign up to learn more.” These are all examples of the first action in a pipeline that gets your potential customer, downline member or volunteer to complete a transaction with you. The call to action isn’t usually the final step, but more like the beginning of the relationship with a customer.
Why You Need It
Website traffic is great, but unless you’re using ads and have tons of traffic, visitors to your website won’t get you much. You need a call to action button to get your visitors to take the next step. You need the button to turn your visitors from being anonymous people visiting your website to being leads and potential customers. The call to action button takes the guess work out of your business, you will find out who is visiting your site and how you can serve them and your new leads can learn more about your directly.
How to Use It
Because it’s so important to your business, your call to action button should be prominent on the main page of your website. It doesn’t need to be so prominent that it’s distracting, but be sure to place it in a place on your website that it can be seen without any scrolling. Also check out where the button appears when our visit your website on a mobile device to make sure it still can be seen. Depending on what you call to action is, you will then use it in different ways. If you use a simple “sign up to learn more” you can share information by email with that sign up. If you choose “sign up for our newsletter” you need to email that person to confirm that they would like to receive emails from you. If you use a service like GDI, look in your missed sign up emails to see who may have clicked the call to action button but not completed the signup process. The call to action is very important, but follow up is what makes it all work.
Every website needs a call to action button, no matter its purpose. The first step toward a new customer includes the call to action button, so make sure it’s on your site!
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Working in affiliate marketing, it may be rare that you see your customers, clients, or team members face to face. Connections can be harder to establish and harder to keep when your customers are far away. While this can be daunting for some businesses, affiliate marketing can still thrive even if you’re not meeting with people in-person. Here are tips to manage and leverage long distance communications for affiliate marketing success.
Frequent communication is an important way to nurture business relationships from far away. Thanks to all the options available for instant communication these days, frequent communication doesn’t have to be a scheduled phone call. Consider reaching out with weekly personalized emails. Schedule a monthly conference call with your team using free conference call services. Depending on your relationship, texting may also be a good option to stay connected with some of your clients and team members. Also consider a Facebook or LinkedIn group to connect with many people at once. Well-timed posting on these social media sites and groups lets your customers and team members know you’re there for them and engaged with the business.
Communication is a two way street and that means that you won’t always be the one putting out messaging, sometimes your client needs to talk to you. A good way to make sure you’re available for your client is to set up on-call hours. These are blocks of time where you will be near your phone and available to take a call from clients or customers about anything. These on-call hours ensure you can give your client or customer the time they need and promises to them that you’ll be there. You can offer these hours once a week, or daily, but do try to offer them more frequently than once a month.
Video is a powerful way to build connections when you can be in the same place as someone. Consider using video from the start of your interaction with a new customer. Do this by creating videos that share more about your product or offer tutorials on how to use it. Once you’ve established a relationship, consider video chatting tools like FaceTime or Google Hangouts. These can easily replace phone calls and allow for a more authentic feel for interactions. This can also be helpful to show a client or customer how to use a product in real time.
A strong product always makes building connections that much easier. If you sell a strong product or rely on it for referrals, people will have a great sense of trust in you right away. This also means your interactions are usually positive as opposed to negative phone calls complaining about the product. Choose the right company with the right offerings to ensure a strong product helps you build a strong relationship.
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First off, what is a conversion and why should it matter to you? A conversion is what it’s called each time a visitor to your website, fan on your Facebook page or email recipient completes an action you want them to. Signing up for your newsletter? Conversion. Liking your Facebook page? Conversion. Submitting information through a contact form? Conversion. Signing up for GDI with you as the sponsor? Conversion. These are all various website conversions.
Notice only one of these conversions is something that generates income for you directly–signing up for for GDI in your downline. That’s because all the other conversions listed are steps towards that final conversion. These small steps are just as important. Read on to learn about website conversions and what they mean, then make a list of your own and start working toward your goals.
Conversion: Facebook Like
This is one of the first steps to getting someone to join your downline if you use social media as a marketing tool. When someone “Likes” your Facebook page, they can now receive information about you and your website. A Facebook like lets you share content with someone you may not have connected with yet.
Conversion: Link Click
Use simple tools like bit.ly or ow.ly to see if people are clicking on your links. While these tools won’t tell you who is clicking your links, they can tell you if your content is gaining interest or not. This can help you create better content or adjust which content you share on different sites.
Conversion: Contact Form Submission
If you’re website has nothing else, it should have a contact form. This allows people who visit your site to share their information, giving you a chance to follow up with them and build a relationship. A prospect’s contact information is the last step before the final conversion–sign up.
Conversion: Signing Up
This is the ultimate conversion you are looking for, a new downline member. Remember that this does not happen out of the blue. All the steps above and ones like them lead to someone signing up. When you spend your time on the earlier conversions, getting new signups will become much easier.
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