Oct 292015
 

Social Media Marketing Strategy

We’ve shared many times that social media is a powerful tool to promote your business. Companies large and small are turning away from more traditional marketing channels and towards social media. This is great, because it further demonstrates that social media is a smart place for you to be, but it also shows that social media is becoming a crowded place, where it’s getting more difficult to get your message seen. To deal with these issues, you need to take a strategic approach to social media marketing to ensure that your efforts are worth their time. Read on for guidelines to build the right social media strategy for you.

Networks

Being strategic with your time and planning means not being on every single network. Identify which social media networks make sense for you to market on. One way to do this is to identify who you are trying to reach and match them with a market. Are you trying to reach domain savvy, younger individuals? Twitter may be the right network for you. Are you trying to reach stay at home parents and middle aged users? Facebook may be the right match. It’s important to follow specific network guidelines and best practices to better identify what networks you should be marketing on.

Skills

Are you an experienced videographer or do you absolutely hate seeing and hearing yourself on screen? That’s an easy question you can ask yourself tied to skills. Your answer will decide whether video should be part of your social media strategy or not. Identify what things you excel at, maybe it’s writing. That would mean blogging should be part of your strategy. Outside of simply using Facebook, Twitter, LinkedIn and more, what special skills do you have? Find a way to work them into a strategy. For example, maybe you’re a whiz in photoshop–use powerful images to help your social media marketing strategy.

Goals

Goals can be the biggest part of your strategy decisions. You need to know what you want to accomplish before you can build a winning strategy. Do you want more followers? That’s great, but why? Many people get caught up in the popularity of social media–trying to gain friends and followers–but don’t go farther than that to ask themselves what they hope to get from these friends and followers. Rather than having such a general goal, consider setting more specific goals tied to your business. For example, set the goal of having a certain number of people clicking the link to your website or set the goal of have x number of followers from your home town, which means they could actually go to your brick and mortar business.

Tools

Free tools can help make your social media marketing a bit easier. Many of us don’t have time to be on Facebook or Twitter all day, but it’s necessary to be aware of what’s going on on these networks to do your best marketing. To combat this, use free services like TweetDeck or HootSuite. These allow you to schedule content on multiple social networks as well as monitor your profiles for you when you’re not around so you can see who is talking about you or posting about you at all hours.

 

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Aug 202015
 

build your network using linkedin

LinkedIn is a great choice if you’re interested in using social media to build your business. LinkedIn is designed for business and for networking, so if you want to talk business or connect with someone, you won’t be shut out or hidden like on more friendship-based social sites like Facebook. LinkedIn is easy to use, but there are some tricks to ensure you’re getting the most out of the networking site. Read on to learn how to use LinkedIn to seamlessly build your network, business, and connections.

Fill Out Your Profile…Completely!

Your presence on LinkedIn is like your online resume. When applying for a job, you wouldn’t submit a resume with important information missing, so don’t leave your LinkedIn profile only partially complete. LinkedIn offers a handy percentage bar for your profile that lets you know how close you are to having a complete profile. Having a complete profile not only makes this progress meter go away (yay!) but it makes sure you look as professional as possible when your name comes up in a search or you request a connection. If someone sees that you haven’t filled out your profile, they may think you’re not active and reconsider reaching out to connect or to tell you about a new opportunity. A complete profile can lead to many more connections.

Personalize Connect Requests

When you send an invitation to connect on LinkedIn, LinkedIn auto-populates a little message with the invite. This message is nice, but totally impersonal and does nothing to increase the likelihood of someone connecting with you. Take the time to personalize each connection request. The space for text is small, so no need to go overboard. Just write a quick note about why you want to connect and perhaps what you can offer your new connection. This step is crucial when you want to build your network using LinkedIn. 

Connect with People Only When It Makes Sense

LinkedIn will constantly show you previews of profiles that you might want to connect with, but don’t take all of these suggestions to heart. The most powerful networks on LinkedIn are carefully curated and connecting with just anyone doesn’t allow you to build this kind of network. Only connect with people if you know them or you can find a mutual connection to do an introduction. Also consider sticking to your industry when building your network. It may be nice to connect with your hairdresser, but if you don’t work in that industry (or have any intention to) it can be confusing to have so many connections not relevant to your work.

Update Your Status and Share Content

LinkedIn allows you to share status updates or write and load full user-created posts to the site. Consider sharing articles related to your business for your status updates, or, if you have time, regularly write a blog post that will go on LinkedIn as well as your own personal site. People will see that you’re active and engaged and blog posts will make you seem like thought leader in your industry.

Keep Your Profile Up to Date

Don’t let you profile get out of date! People are constantly searching LinkedIn for new connections or to suggest jobs. If your profile has your job title from two companies ago, the people that reach out to you won’t be the right ones because they will have old information. Keep your profile up to date and add new accomplishments as they happen to ensure the most beneficial connections.

 

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May 292013
 

networkBuilding your network is vital to any business. If you want to succeed on your own, you need to build your connections. This is truly important with GDI because you don’t want just anyone in your downline. You want someone who will put in the work to be successful too. But how do you guarantee that you’re building your network and downline with quality people? Read on for some tips to getting connected to the right people who will take the opportunity seriously and put in the effort needed.

People Like You

The easiest way to figure out what kind of person might be a great GDI member and downline, is to ask yourself what drew you to the opportunity and what qualities you have that make you successful. As you answer these questions, there is no doubt that some people you already know will come to mind. These people may think the same way about business as you or just have the drive to succeed. Invite them to become a GDI member. Be sure to explain the opportunity clearly and get their thoughts and insights on the opportunity to build Income for Life. Once you get some feedback, this will help you think of more people and personality types who might be interested in GDI.

LinkedIn

inkedIn is a great professional resource and fast growing social network, and not just for people looking for a 9-5 job. Use LinkedIn to search for people with the same business interests as you. You can search “network marketing” and get lots of results of people you might have some shared connections with. LinkedIn allows you to ask your current connections for an introduction to new people you would like to build a business relationship with.

LinkedIn also allows you to share short status updates on your profile that can be subscribed to much like Twitter, excerpt with a more specific audience. So make sure your profile is up to date and post some status updates, you never know who might be looking for you! Get creative with your search terms and just browse around. Visit LinkedIn to get started.