Oct 292015
 

Social Media Marketing Strategy

We’ve shared many times that social media is a powerful tool to promote your business. Companies large and small are turning away from more traditional marketing channels and towards social media. This is great, because it further demonstrates that social media is a smart place for you to be, but it also shows that social media is becoming a crowded place, where it’s getting more difficult to get your message seen. To deal with these issues, you need to take a strategic approach to social media marketing to ensure that your efforts are worth their time. Read on for guidelines to build the right social media strategy for you.

Networks

Being strategic with your time and planning means not being on every single network. Identify which social media networks make sense for you to market on. One way to do this is to identify who you are trying to reach and match them with a market. Are you trying to reach domain savvy, younger individuals? Twitter may be the right network for you. Are you trying to reach stay at home parents and middle aged users? Facebook may be the right match. It’s important to follow specific network guidelines and best practices to better identify what networks you should be marketing on.

Skills

Are you an experienced videographer or do you absolutely hate seeing and hearing yourself on screen? That’s an easy question you can ask yourself tied to skills. Your answer will decide whether video should be part of your social media strategy or not. Identify what things you excel at, maybe it’s writing. That would mean blogging should be part of your strategy. Outside of simply using Facebook, Twitter, LinkedIn and more, what special skills do you have? Find a way to work them into a strategy. For example, maybe you’re a whiz in photoshop–use powerful images to help your social media marketing strategy.

Goals

Goals can be the biggest part of your strategy decisions. You need to know what you want to accomplish before you can build a winning strategy. Do you want more followers? That’s great, but why? Many people get caught up in the popularity of social media–trying to gain friends and followers–but don’t go farther than that to ask themselves what they hope to get from these friends and followers. Rather than having such a general goal, consider setting more specific goals tied to your business. For example, set the goal of having a certain number of people clicking the link to your website or set the goal of have x number of followers from your home town, which means they could actually go to your brick and mortar business.

Tools

Free tools can help make your social media marketing a bit easier. Many of us don’t have time to be on Facebook or Twitter all day, but it’s necessary to be aware of what’s going on on these networks to do your best marketing. To combat this, use free services like TweetDeck or HootSuite. These allow you to schedule content on multiple social networks as well as monitor your profiles for you when you’re not around so you can see who is talking about you or posting about you at all hours.

 

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affiliate marketing

 

Sep 032015
 

Your Website

Other Companies

You may have heard of quite a few companies out there that offer tools to build your website at a price like GDI’s. While these tools are effective, what the marketers of these companies don’t tell you is that’s all you get–the tools to build a website. So what’s missing? Your domain! Companies that offer these site building tools can only get you so far, to make your site accessible to anyone you need to purchase a domain in addition to your monthly service fee. Combining these two services from separate companies can also be difficult to do.

GDI

With your GDI membership, you are given site-building tools and a domain. This is included in both our basic and premium membership. There’s no need to figure out how to combine services, because you can access your domain and site building tools all from the Members Area for GDI. All you need to do is choose your domain when you become a member, then when log in to your Members Area, you can access a variety of tools to build your website. No extra steps.

How to Build Your Site

GDI offers two easy services to help you build your website: SiteBuilder and a WordPress plugin especially for GDI. Read on to decide which is right for your website.

SiteBuilder

SiteBuilder is a great option if this is your first ever website or blog. SiteBuilder works off of professionally designed templates to help you build a professional looking website. These templates allow you to choose the style of your website and easily build it using drag and drop tools and widgets. If you don’t like your site, you can change the template without losing text and photos that you’ve already added to your site.

WordPress

WordPress is the right option for you if you’ve used it or similar blogging platforms before or are comfortable being more creative and using tools like WYSIWYG (which stands for what you see is what you get). Also when considering if WordPress is right for you, know that it’s not just for blogs. You can build a full website using WordPress themes and widgets. Like SiteBuilder, WordPress does offer templates and drag and drop tools, but with more freedom. You can use the GDI Theme offered in WordPress or search thousands of themes available online to make your website just the way you like. If you have HTML knowledge, you can use it to personalize your site even more.

Drupal

For those very experienced website builders, GDI offers the option to use Drupal CMS to build your website. You can find this plugin in your Member’s Area under the navigation for WordPress and More.  

Other Important Services

In addition to offering tools to build your website. GDI also offers tools to supplement your website like email. With your basic GDI membership, you can create up to 10 email addresses that you can easily access. No forwarding or additional services needed. Want to know how much traffic you’re getting to your new site? GDI also offers hit logs to let you know who is viewing your site, at no extra cost.

 

Are you ready to get your domain and website up as a GDI affiliate? Click below to learn more!

affiliate marketing

 

Jun 252015
 

wordpress plugin

When you sign up to be an affiliate with GDI, you get a unique domain and the tools to use it. One of those tools is WordPress, a ready-to-use plugin that allows you to build a blog or website with little experience or special skills. Chances are you’ve visited a blog, or many, powered by WordPress. But did you know WordPress offers many other features beyond just a platform to put up blog posts?

Read on to learn about some powerful WordPress features that are included in your WordPress plugin.

Themes

WordPress powered websites are endlessly customizable. GDI offers our own branded theme that you can find by navigating to Dashboard>Appearance>Themes and choosing the GDI Template theme and clicking Activate. If you’d like something different, consider browsing the themes that are offered for free through WordPress.

Still not finding what you’d like? You can find many more themes on websites all over the internet, just type what you’re looking for and “WordPress theme” into your favorite search engine. While many of these themes are free, uploading them and getting them to display can be a little bit more difficult than using themes that are available right through the WordPress platform. Lastly, if you’re still not finding what you’d like for free, some people offer themes for a variety of prices. Be sure you’re on a reputable website and you know how to use the theme before purchasing.

Pages

WordPress allows you to create many unique pages in addition to creating unique blog postings. Pages are different from individual posts and in most themes will appear at the top navigation of your blog or website. These pages are a great option if you would like to use the WordPress plugin to share blog posts, but also want to have easy-to-access information on your website that you don’t have to update frequently. Consider putting information about yourself, your business, or your affiliate opportunity on individual pages on your site. Also consider hosting tutorial videos or services on this pages, so visitors can easily access them without having to scroll through multiple posts.

Website Beyond Blogs

WordPress can be used to build much more than your standard blog. Browse through available themes and you can see easy to build website formats or blog style posting that better showcases photos and video.

Multimedia Support

Blogs don’t have to be all about text. WordPress offers great support tools if you want to include more media in your postings. WordPress’s media library stores all the photos and videos you’ve ever uploaded to your site and gives you easy access and direct links to your media. These direct links are great if you ever want to host and link to an image. There’s no need to use services like Imgur to link directly to uploaded media when you use the media library. WordPress also allows for additional plugins that support media like podcasts and better video. To find these and any other WordPress plugin, head to your WordPress dashboard and navigate to Plugins>Add New.

Subscription, Contact, Search, and More

WordPress also offers some simple services that are great for building a business. These services are subscription, search, and contact forms. The built in subscription widget allows people to sign up to receive emails whenever you post something new on your blog. The contact form gives you a chance to connect with website visitors that want to connect directly with you. Search allows all visitors to find the just the content they’re looking for on your site. These simple services all come already included with WordPress, no updates or plugins needed.

 

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affiliate marketing