Category Archives: Marketing

How To, Marketing, Social Media

Content Marketing for Affiliates

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There are many ways to go the extra mile as a GDI affiliate and really build a thriving team. One great way to do so is content marketing. What is content marketing? Just what it sounds like: building content, whether is videos, blog posts or podcasts that can be share and marketed across the web.

No Expiration Date

Marketing can require you to strike while the iron is hot to reach the right people at the right time. While you can’t change this, you can change what you are using to market to people. Unlike one time offerings or deals, content marketing has no expiration date. Great content that is educational and informative can be shared over and over again while also having a permanent place on your website. Create great content by answering questions visitors may have or offering you unique perspective on GDI. Just be sure to avoid news topics and trends so that you can get the most mileage out of your content without it seeming out of date.

Create Conversations

While a catchy name for your blog or a fun tweet may catch the eye of a few followers, you want to go a step forward. Creating great content for that blog with the catchy name and adding a link to your content in that fun tweet will help to start conversations. When you share information in your content don’t forget to ask for input, comments and questions. This can keep the conversation going and get visitors to return to your site and stay interested.

Establishes You in a Community

When you share this great content you’ve created, it will help to establish you as a thought leader in your niche. Share content by helping others on Facebook and Twitter by answering their questions. People you connect with will trust your content and regard you as a thought leader. Also, when people search your name or your team online, they will see how helpful you are, and how you standout above others with the help and support you offer

How To, Leads, Marketing

Four Simple Ways to Generate Leads

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Referrals

In our constantly connected social media world, it’s easy to forget that effective marketing and lead generation can take place offline. Share the opportunity and .WS domain with your network. If you find some people uninterested, dig deeper to see who they know who might be interested. Your friends can then refer these people directly to you to find out more. These referred people are great, qualified leads.

Your Website and Contact Form

Adding a contact form to your site is a simple way to generate leads. People can easily input their information that will go directly to your email, allowing you to follow up with anyone who has reached out to you through your site. Simple ways to get people to fill out contact forms are asking them if they would like to learn more or to leave any questions. Get creative with your contact form but don’t overstep your bounds.

Free Education and Reports

This is something you may have seen on many websites and not thought twice about it. But free reports, information, and education that you have to sign up for are usually lead generating tools for these sites. So take advantage of it for yourself. Create a small breakdown of what you have learned working with GDI and how others can benefit and offer that as a free report to anyone who requests it. You will be getting contact information from the requester and helping them to get started. Any bit of education you can offer can count as a free report, so start creating them and sharing them with your new leads!

Video

Much like free reports, video is just another way to share your unique knowledge of GDI experience while creating a bigger online presence. Positioning yourself as a thought leader is a great way to generate leads. Create videos that showcase your knowledge and entice people to find out more. Present clear information for people to take the next steps to contact you to learn more.

 

Beginners, Marketing, Opportunity, Q&A

FAQ: Products and Services or the Income Opportunity?

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A question we often hear at GDI is “What should I market, the product or the opportunity?” The short answer is that this is something you have to decide for yourself. But top help you decide we’ve included some tips below.

How well do you understand GDI’s product and services?

All of our members should understand the website hosting and email that GDI offers and better yet take advantage of it. But since we know this may not be the case for everyone, decide where you fall. Do you use a replicated site and have no interest in hosting? Well then you are someone who should be advertising the opportunity. It doesn’t make sense to try to explain and sell someone on something you aren’t using yourself.

If you are someone who takes advantage of GDI website hosting and know every in and out of the product, you are someone who should be selling the product. If you love the product people will be able to see that and want to get on board with it.

What kind of people do you work best with?

Do you work best with people who get really excited about a new idea or offering, or do you prefer to work with people who take a more analytical approach. A lot of this can be based on your own experience and is in no way a scientific fact, but try to take personality types into account when trying to get someone into your downline.

Someone who is very excitable and good at getting others excited, could be very good at selling the opportunity, and this is someone you may want to work with if you feel the same. Someone who takes a more calculated look at things may need a little more of a push could really benefit from being sold the product and explained the virtues of it in combination with the opportunity. Try to figure out the kind of people you want in your downline and it will help you decide what you should be selling.

What is your selling style?

Your selling style is a combination of the answers to the two questions. Try to mix your personality with what you know and you will be able to see what you are better at selling.

How about both?

You can follow the steps above to stick with selling either the product or the opportunity, or you could do both. Don’t limit yourself on only trying to sell one aspect of GDI, you have multiple selling points at your finger tips, so use this to your advantage. Get educated on the product, refine your pitch and decide what you want to sell on a person to person basis.