Tag Archives: marketing

Advice, Marketing

Marketing to Provide Value

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Recently, we posted about affiliate marketing versus affiliate selling. GDI is an affiliate marketing opportunity, meaning that adding new team members is not about just getting rid of or selling a product, but connecting people with the right product, price, and opportunity for them. Affiliate marketing is about providing value to prospects and team members, not selling inventory. We share a few tips to ensure you’re providing value while working to build your team.

Educate

While the chance to generate income by referring people to GDI is enough to get many people excited, you need to go beyond that when sharing the opportunity. Start educating potential team members about GDI and how to be successful with GDI right away. This is a chance for you to provide value before someone even considers joining your team. This value means more educated team members and in turn more successful team members.

Don’t Sell

As we said in our previous post, don’t sell GDI, but market it. When you are in a “selling” mindset, you may end up with the wrong people and struggle to meet your goals. You do not want to sell to just anyone. You want to market the right product to the right people who can be an active member of your team. Market to people to ensure they are interested in GDI for the right reasons.

Qualify

This tip came from our successful Tissa Godavitarne. He advised that when you are looking to grow your team, reach out to many people, but then take the time to qualify them. Get to know people before you add them to your downline to decide if they will be good for your team. Switch roles and instead of having potential team members study you and decide if they want to join, study them, get to know them, and then decide if they will be an effective part of your team.

Advice, Marketing, Opportunity

Marketing the Right Way

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There is quite a difference between marketing and selling. There is a reason why the GDI opportunity if part of affiliate marketing and not affiliate selling. Sales and selling refer to getting customers to buy a certain product, whatever it might be. Marketing is the process of finding that right product, price and placement to ensure it meets the needs of the customer. As you share your GDI opportunity, you should be marketing not selling. Here’s how:

The opportunity and domain that GDI offers can be tailored many different ways to meet the needs of each potential new team member. As you approach people with the opportunity, don’t think about how their joining GDI will benefit you, but how it can benefit them. You need to find out the needs and wants of a potential team member to decide how best to present the opportunity. This is marketing.

Learn what someone might be most interested in and then market the opportunity to them in that sense. Is someone looking simply for another income source? Market the affiliate program. Is this person in need of a site for their business? Market the domain and site building services.

Remember, when you solely look to get someone to join your team for your benefit, you are selling. When you look for someone to join your team for their benefit as well as yours, you are marketing. Always market to build a successful and happy team.

How To, Marketing

Marketing Your Opportunity with the Four P’s

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GDI offers you the opportunity to build Income for Life with our affiliate marketing opportunity. While affiliate marketing differs from traditional marketing in many ways, there are still lessons to be learned from the more traditional form. One of these basic lessons is the importance of the four P’s when it comes to your business. They are product, promotion, place, and price. Each of these pillars are essential to successful traditional marketing, but can also be applied to affiliate marketing. Learn how.

Product

The product is the domain, site building services, and email. The GDI product offers a unique opportunity for anyone looking to the brand themselves of their business. The product GDI provides includes your own personalized domain name, 10 email addresses at that personal domain and the tools to build your site our host it on our servers.

Promotion

Promotion is the way you communicate your product and all it has to offer. GDI gives you many tools to promote the products and affiliate opportunity. These tools include the 7 minute movie, your own website, personalized email addresses, your own blog, and the Inviter. You can also promote using many other tools like social media, videos and guest blogging.

Place

Place refers to getting the product to a point where it is easy for someone to access it. This is simple with GDI since domains can be purchased and accessed from anywhere there is an internet connection.

Price

GDI offers its products and services of the low price of $10 per month and even offers a free 7 day trial. This price allows you to easily market it with out fear of people saying there product is too costly.