Three Ways to Build Influence on Twitter

twitter-bird-logoTwitter has been in the news lately with changes to its app and service. While features seem to continually change with Twitter, what you need to do to succeed with the network has not. Here’s how to build your influence on Twitter.

Start Conversations with People Who Are Talking

You know to start conversations to build relationships online, but it matters who you’re talking to. Tweeting at someone who never responds or trying to start a conversation with someone who hasn’t been on there account in weeks is waste of time. Look at the people you follow in your feed and see who’s really talking. Those people always tweeting with @ signs are those mostly likely to engage back. Conversations with these chatty people will help you build your network.

Talk About Trends Relevant to Your Business

What should you be talking about? Anything that’s relevant to your business. With GDI this can be site design, marketing ideas or networking events. Users search on sites like Twitter for people talking about what they are interested in and then follow them. Use keywords related to your business in each tweet and include hashtags (#) to make sure you can be found.

Follow Up and Organize

Just because you had a Twitter conversation with someone doesn’t mean they are a reliable part of your network. Go farther to ask them to connect on LinkedIn and share some ideas that can help you both. Create lists on Twitter to sort people you follow so you know who you’ve interacted with and why they could be helpful.

Identify Keywords to Drive Traffic

seo2Whether you’re using your .WS domain for the GDI opportunity or to grow and support your own business, keywords are important. When done right, keywords help to drive people to your website and attract your target demographic. To get the most out of keywords, follow the steps below.

Identify Your Target Audience

What do you use your website for? Are you selling a specific product? Who would be interested in buying this product? How will they find your site? These are questions to ask yourself as you work to identify your website’s target audience. The target audience is who is most likely to benefit from your site and convert to a paying customer.  Once you know your target audience, think of what keywords would drive them to your site. Make a list of all your ideas.

Use a Keyword Tool

Take your list of keyword ideas and plug them into a keyword tool, like those available in WordPress, to get suggestions you may not have thought of. Now you should have a short list of keywords you want to use on your website to drive traffic.

Stay Consistent

Use these keywords in blog posts, static content on your website and in tags on site like YouTube. Thse keywords will help to bump you up in search results and drive targeted traffic to your website. Consistency will help to get more eyes on your site for the long haul.

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