Category Archives: Marketing

How To, Marketing, Tips

Why Content is King

1 Comment

If you read this blog regularly, you know we’re always telling you about the importance of content marketingwithidea. Content marketing is a powerful way of marketing that engages the audience rather than feeling like a sales pitch. It’s no mistake that experts say “content is king.” If you still need more reasons to start content marketing read on.

Keep things new

Adding new content like video and blog posts keeps your website fresh. Visitors won’t be returning to the same boring static website, but instead returning to see what new content you’ve added that they might be interested in.

Keep people entertained

You’ve already got people returning to your site looking for new content, now your job is to keep them there. Create content you would be interested in yourself, whether it’s educational or anecdotal. Share content that will keep the audience engaged, not looking to click away in 20 seconds.

Change things up

There are so many ways to share content online. Try video, slide shows, photos, articles and more. Mixing up your content will keep your audience guessing and returning.

Build a relationship

Use you content to talk directly to your visitors. Based on comments they leave and the links they click, you should know what your visitors want, so give it to them. Take time to address common questions in your posts and respond to each comment on your content. People are more willing to do business with someone they already have a relationship with.

Convert visitors

Share some of your content in a way that converts visitors to leads. Do this by making some of your content gated. You can do this by having special reports or long articles that can only be accessed once a visitor submits an email address.  You now have a direct line to that visitor and they’re getting your premium content.  It’s win-win.

Marketing, Opportunity

The Free Sample Marketing Plan: GDI’s Seven Day Free Trial

4 Comments

There are quite a few affiliate programs around today. People can market everything from makeup to diet shakes. GDI is different because you can market from anywhere. You don’t even freetrialneed to be in person to set someone up with a new domain. One thing that you might feel missing from this online marketing world is the free sample. Nothing gets you connected to a business quite like a sample of their product and many companies offer them. But, since GDI’s domain services and income opportunity are online, you can’t offer a sample, right?

Wrong. You may have overlooked it, but GDI does have a free sample: the seven day FREE trial. Every person who signs up with GDI gets to try it out for free for seven days. This is more than a sample of a smoothie, this is the chance for people interested in GDI to experience it and use its services first hand. So market the .WS domain and the income opportunity and offer everyone interested a “free sample.” We promise you wont run out.

How To, Marketing, Social Media

Social Media Marketing Rule: Be Interesting

Leave a comment

Social media is a powerful marketing tool if you use it properly. The easiest way to do this is to be interesting. You don’t want to follow boring people on social media and neither does anyone else. Here are a few ways to remain interesting.

Vary Your Content

From video to slides to Twitter pics, there are so many different forms of content you can share socially. Don’t get stuck in a rut of tweeting links to your blog or to the same news source over and over. Get creative with your own content or scour the internet for some to keep people interested in what you have to share.

Expand Your Social Circle

As you build your network it may be easy to keep tweeting and connecting with the same small group of people, but try to avoid this. Keep your network engaged but also continue to reach out to people outside of your network. Respond to tweets from strangers on topics you’re interested in or join groups on Facebook to connect with new users.

 Build Out Your Profiles

Nearly every social site gives you a profile page with a space to say something about yourself. Use this space! Potential followers and downline members will want to learn more about you, so make it easy for them. Build out your profile with information about your and your business. Share things that make you unique and why people should follow you.