Category Archives: How To

How To, Marketing, Social Media

Content Marketing for Affiliates

1 Comment

There are many ways to go the extra mile as a GDI affiliate and really build a thriving team. One great way to do so is content marketing. What is content marketing? Just what it sounds like: building content, whether is videos, blog posts or podcasts that can be share and marketed across the web.

No Expiration Date

Marketing can require you to strike while the iron is hot to reach the right people at the right time. While you can’t change this, you can change what you are using to market to people. Unlike one time offerings or deals, content marketing has no expiration date. Great content that is educational and informative can be shared over and over again while also having a permanent place on your website. Create great content by answering questions visitors may have or offering you unique perspective on GDI. Just be sure to avoid news topics and trends so that you can get the most mileage out of your content without it seeming out of date.

Create Conversations

While a catchy name for your blog or a fun tweet may catch the eye of a few followers, you want to go a step forward. Creating great content for that blog with the catchy name and adding a link to your content in that fun tweet will help to start conversations. When you share information in your content don’t forget to ask for input, comments and questions. This can keep the conversation going and get visitors to return to your site and stay interested.

Establishes You in a Community

When you share this great content you’ve created, it will help to establish you as a thought leader in your niche. Share content by helping others on Facebook and Twitter by answering their questions. People you connect with will trust your content and regard you as a thought leader. Also, when people search your name or your team online, they will see how helpful you are, and how you standout above others with the help and support you offer

How To, WebSites

What to Do if You Already Have a Website or the Know How to Build Your Own

1 Comment

Ready to Build Your Own Site?

GDI allows you to use Drupal to build your own site at your .ws domain. According to their main site, “Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization.” To get started with Drupal for GDI, navigate to the Plugins section of your Members Area and turn the Drupal CMS plugin to the ON position. You can also click to view a demo or visit Drupal’s beginner’s page for tips here.

Want to Forward to Another Site?

If you would like your .WS to forward visitors to an already created site at another domain, you can do this with a just a few clicks of the mouse. Log in to your Members Area and click Domains on the left hand side. Once here you will be able to see your domains and their current DNS. Click on change DNS and then select the forwarding option. Here you will be asked where you would like your .WS site to forward to. Once you input this information, your site will begin forwarding. Simple!

Already Have a WordPress Site?
WordPress has built in Import and Export functionality to let you move your site to whatever host you prefer. To bring an existing blog to GDI, first login to your existing blog. On the main navigation menu, look for Tools. In the submenu of Tools, click Export and then press Download Export File. This will cause you to save a file to your local computer with a name like “blog-name.wordpress.YYYY-MM-DD.xml”. After you download the file, login to your GDI WordPress Blog. Again look for Tools, only this time click Import. Select WordPress from the list of blog services, and then Install to install the importer on the server (nothing is installed on your local computer). Next, click Activate Plugin & Run Importer. Finally, browse your computer and upload the file you exported earlier, the one with a name like “blog-name.wordpress.YYYY-MM-DD.xml”. Now GDI is hosting your WordPress site, and you cancel that Hosting service you were paying for!

How To, Leads, Marketing

Four Simple Ways to Generate Leads

1 Comment

Referrals

In our constantly connected social media world, it’s easy to forget that effective marketing and lead generation can take place offline. Share the opportunity and .WS domain with your network. If you find some people uninterested, dig deeper to see who they know who might be interested. Your friends can then refer these people directly to you to find out more. These referred people are great, qualified leads.

Your Website and Contact Form

Adding a contact form to your site is a simple way to generate leads. People can easily input their information that will go directly to your email, allowing you to follow up with anyone who has reached out to you through your site. Simple ways to get people to fill out contact forms are asking them if they would like to learn more or to leave any questions. Get creative with your contact form but don’t overstep your bounds.

Free Education and Reports

This is something you may have seen on many websites and not thought twice about it. But free reports, information, and education that you have to sign up for are usually lead generating tools for these sites. So take advantage of it for yourself. Create a small breakdown of what you have learned working with GDI and how others can benefit and offer that as a free report to anyone who requests it. You will be getting contact information from the requester and helping them to get started. Any bit of education you can offer can count as a free report, so start creating them and sharing them with your new leads!

Video

Much like free reports, video is just another way to share your unique knowledge of GDI experience while creating a bigger online presence. Positioning yourself as a thought leader is a great way to generate leads. Create videos that showcase your knowledge and entice people to find out more. Present clear information for people to take the next steps to contact you to learn more.