Oct 152015
 

Tips for building a successful website

Your website should be a unique extension of you and showcase your business or affiliate opportunities. While your website should look different than others to stand out, there are some universal design elements to keep in mind when building your site. Read on to learn our tips for building a successful website

Website Navigation

Getting around your site is very important for visitors. Have you ever visited a website and been unable to find what you need and just left? Don’t let that be your website. Consider putting your most important and relevant information on the main landing page–the page that people get to first when they type in your domain. This way people will be sure to see what they need to without clicking around. However, if people do need to visit several pages on your site, make it easy for them. Use a top navigation so that people can see their available options. Also make sure that people can easily get back to the home page by clicking your logo at the top of any page on your website.

Photos and Web Content

You already know that images are important to website design, so that’s not what we’re discussing here. What you need to think about is what happens when those images fail to load. Slow connections and occasional loading mistakes may make it so those carefully selected images you chose won’t show up for some of your visitors. What will you website look like without them? Will your visitors still be able to understand the story of your company? Use images to supplement your story on your main landing page, not tell the whole thing. Also be sure to name your images well so your visitors will understand what the image is supposed to be even if it doesn’t load.

Mobile Website

A large amount of everyone’s traffic to their website is coming from mobile devices–some estimates say close to 50%! This means people are visiting your site on their tablets, smartphones, and other small devices. You don’t need to be a site building expert to optimize your site for mobile, but you do need to take the time to check what your site looks like on mobile devices and adjust accordingly. WordPress and similar services offer a plugin that you can add to your site that creates a clean mobile version, allowing you to access a website in a simple standard way. If you’re not using any of these services, just be sure to keep content above the fold if possible, meaning your most important content appears on your page without having to scroll. In most cases this will ensure that this same important information will fit onto the screen when viewing your site on a mobile device. Also make sure all your navigation menu options show up on mobile. If not, consider changing the margins so your site is more narrow and apt to fit in a small mobile screen.

 

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Mar 052015
 

What makes for a great website

GDI provides you with your internet address for life, which can be home to your website. Your website builds your reputation online and defines your online identity, so you want it to represent you well. But what makes for a great website? Read on for the basics, then get working on your internet address for life.

Information

For a website to be useful,  your website needs to provide something–a service, a product, a story. Information on how to take advantage of this is key. If you’re selling a product, be sure to inform your website visitors about its benefit, price, and how they can get it. If you’re selling a service, provide the same information. Telling a story? Provide information as to why this story is important. Make sure all of this information is easy to find. If your visitor can’t find this on your website quickly, you will quickly lose them.

Navigation

Now you’ve got great information on your website, but how do people get to it? Navigation is key to people staying on your website and getting the best use of it. This means having appropriate menus and menu titles. It’s a good idea to have menu titles that include: about, products/ services, and contact. Other titles may be necessary, but these are the basic needs of any website. Don’t mislead with your menus titles. Visit some of your favorite websites and see how the navigation works, then apply this to your site.

Images

The right images can keep people engaged with your website. Add images where it makes sense. Show people your product. Include an image of yourself or your team in the “About Us” section of your website. Try to use the best quality, high resolution photos you can find. A poor quality image will make you look unprofessional and will cause people to leave your website.

If you aren’t using your own images, make sure you have the rights to use ceraint photos on your website and provide credit and attribution when needed. Looking for photos to use on your website? Try Creative Commons—just be sure to check the rules and rights of the image before you use it on your website.

Content

As we’ve said in many posts, content is key. Content is a lot like information, but with an emphasis on quality. Information provides the basics of what your website visitors need to know, but content builds the story. Good content should be keyword rich and interesting. This should be stories that support your business, share your success, and display your unique knowledge. Stuck on what kind of content to create? Think of what you enjoy reading or what kind of websites you like. Then try to create content that mimics this.