Aug 062015
 

How setting goals leads to success BL

How do you know when you’ve succeeded in your business? In your affiliate program? You may think you’ll know success when you see it, but it’s hard to know why you’ve had success or what to strive for next if you didn’t set goals. Setting goals may seem like an obvious thing, but many people fail to set them, resulting in an ineffective strategy or business moves that don’t make sense. Learn how setting goals leads to success by designing your goal path, achieving them, and then moving forward.

What are You Trying to Achieve?

Goals are important to success in business, not just because they give you something to strive for, but because they give you focus. Perhaps you open a pizza shop and you think it’s obvious that you want to sell pizza, but how? Do you want to sell more pizza than any other shop? Do you want to sell more pizza at the lowest price around? Or do you want to sell the highest quality pizza around, regardless of price? This is a simple example, but it applies to all business. You may think that just by starting a business or affiliate opportunity that your goal is obvious, but it’s not. What do you want to get out of starting that business or affiliate program? Now you’re on your way to setting goals.

Measuring Success

Part of what makes a good goal is the ability to measure it. Putting numbers to goals can be intimidating and many people avoid it because, what if they don’t hit those numbers? The important part of creating measurable goals is to just start. Say you’re that same pizza shop owner and you want to set some goals for how many pizzas you sell next month. Will the number you set as a goal be too high? Too low? It doesn’t matter in the beginning. Pick a goal and then start measuring your progress toward it. After those first few months, you’ll be able to see what is a reasonable goal, what is a reach goal, and what is setting the bar too low. Then adjust your goals accordingly and you’ll be on the right path to achieving the right goals.

Reset Your Goals

Once you hit a goal, what do you do next? Set a new one, of course. Often times this will mean setting a new higher goal in the same category, like last month you sold 300 pizzas and this month you want to sell 400. But new goals can also be subsets of your bigger goals. Maybe you want to sell 400 pizzas next month and make sure the customer doesn’t wait more than 20 minutes for their pizza. Or you want to sell 400 pizzas, but 100 should be for take out so you can get more cash into your business without taking up space in the dining room. Adding these qualifiers onto your goals help to guide your business better and identify what you need to improve and what doesn’t matter. Think how you can refine your goals each month.

Filing Your Goals

So you’re hitting your goals, setting, and refining them. How do you ensure continued success? Don’t forget these goals. Have a system to file your goals and information so you can look back on them to find what led to success or just compare numbers. While the goal of your business is to keep growing, it important to have information from previous months and years to give context to your growth and success.

 

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May 142015
 

affiliate marketing success

Building and maintaining your downline in affiliate marketing is all about balance. You must balance the work you put in to acquire new downline members and working with your existing downline members. Too much time spent on just one of these can results in an unhappy, uneducated downline and you struggling to create a system that creates residual affiliate income. Read on for ideas on how to balance your existing members, work towards longevity while avoiding turnover and achieve affiliate marketing success.

Relationships

Relationships are the key to affiliate marketing success. Take the time to build a relationship with new affiliates in your downline. As these affiliates become more experienced, maintain this relationship even though they might not need as much guidance. Strong relationships will help downline members feel good about working with you and more likely to continue on in your downline.

Support

When you have a question or an issue with a product you’ve purchased and you can easily reach out to the company who made it, how does that make you feel? How does it make you feel when you can’t reach that company? No matter if you’re selling widgets or an affiliate marketer, the ability to get support from those higher up is important. Provide support to your downline members when they need it. It will build trust and a stronger relationship.

Learning

Being a GDI affiliate is easy and manageable, but that doesn’t mean there isn’t a learning curve. An educated affiliate is more likely to continue on your downline than one who doesn’t understand all of GDI’s benefits and services. That’s why GDI offers a Learning Bonus. New affiliates can qualify for this bonus, but experienced affiliates can benefit too. Study each item in the Learning Bonus checklist and make sure your downline knows them too.

Duplication

Another way experienced affiliates can benefit from the Learning Bonus is its related offering, the Duplication Bonus. Experienced affiliates work towards their Duplication Bonus as each new member of their downline earns their Learning Bonus. Ideally, your downline has members in their downline too, make sure they know about this bonus to build and extended and educated downline.

Team

Look at your downline not as people who are serving you, but as your team members. You achieve affiliate marketing success when your downline achieves success, so it’s in your best interest to ensure they are educated and happy. How do you do this? Become a great team leader. Offer support, advice and kudos when your team does well. A downline member who feels respected and supported is much more likely to stay in affiliate marketing.

 

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