Tag Archives: products and services

Features, How To, Marketing, Products and Services

Successful Marketing: Understanding Your Product

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marketingIf you’re an affiliate of GDI looking to earn income, chances are you will have to do a little marketing. Don’t be intimidated if you don’t have a background in marketing. You probably market yourself everyday, whether it’s for a raise at work, negotiating with a teacher or simply making plans with a busy person. You’re marketing yourself in each interaction. Part of the reason this is second nature is that you know a lot about yourself. So to make marketing a product easier, it makes sense to know all you can about it. Here are a few tips to learn your product inside and out and market it with ease.

What is it?

What exactly are you marketing? This may seem like a silly question, but do you know? Are you marketing the domain offering, the services that come with it, or the income opportunity? Or are you marketing all three? Take the time to learn abut GDI’s offerings and know them inside and out. The more you know about the products and services, the better you will be able to tailor your marketing pitch to each prospect. Start by watching our short Products and Services video to learn more.

What does it do?

So now you know exactly what GDI has to offer, but what can it do for someone? Get a deeper understanding of the products and services by brainstorming all the ways they can be utilized. The more ways you can think up to utilize GDI’s products and services, the more ways you can market them.

Who needs it?

Now that you’ve answered the first two questions, it’s time to think about your audience. Not just anyone, but your target audience. Who would benefit most from GDI? Who would work hardest to build their business? Identify your ideal audience then go find them! What kind of online behaviors do these people have? What sites are they most likely to visit? When you know who you’re marketing to, you can build more effective the messaging.

Beginners, How To, SiteBuilder, WordPress

GDI’s Blogging Options

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Blogging is a powerful way to share content, connect with visitors, and promote your GDI opportunity. Use your blog to talk about success and challenges, new marketing tactics, or just to share pictures and videos. Blog are easy to maintain and update. GDI offers three options for building and sharing your blog.

SiteBuilder Blog

If you want to create a blog but still create your WebSite with SiteBuilder, the SiteBuilder blog plugin is for you. Head to your SiteBuilder Main Menu and select the Plugins tab on the left hand side. Check the Active box to the right of the Blog plugin. You will then be prompted to name your blog. Once your blog is named you will be taken to the editor for your first post. Your blog is now ready to go!

WordPress

You can edit, format, and publish blog posts with WordPress. You can customize your blog by adding new widgets or new themes. If you already have a WordPress blog, you can also easily move it to GDI.

To create a WordPress blog , log in to your Members Area and navigate to Plugins. Here you can activate your blog or create new ones. Once your blog is live take advantage of it by customizing it every way you can. Add plugins, manage widgets and play with themes. Once your blog looks the way you would like, utilize WordPress to its fullest by adding and scheduling posts, posting video and sharing photos. The possibilities with WordPress are endless! To get up to speed right away, watch our WordPress tutorial video above.

Hosting

If you already have a blog with another service, you can still host it with GDI. GDI offers a hosting package that comes complete with FTP access, 1GB of storage space, and 100GB monthly bandwidth. By using GDI’s hosting you can keep your same blog, secure a better domain name and build income while you do it!

Beginners, Marketing, Opportunity, Q&A

FAQ: Products and Services or the Income Opportunity?

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A question we often hear at GDI is “What should I market, the product or the opportunity?” The short answer is that this is something you have to decide for yourself. But top help you decide we’ve included some tips below.

How well do you understand GDI’s product and services?

All of our members should understand the website hosting and email that GDI offers and better yet take advantage of it. But since we know this may not be the case for everyone, decide where you fall. Do you use a replicated site and have no interest in hosting? Well then you are someone who should be advertising the opportunity. It doesn’t make sense to try to explain and sell someone on something you aren’t using yourself.

If you are someone who takes advantage of GDI website hosting and know every in and out of the product, you are someone who should be selling the product. If you love the product people will be able to see that and want to get on board with it.

What kind of people do you work best with?

Do you work best with people who get really excited about a new idea or offering, or do you prefer to work with people who take a more analytical approach. A lot of this can be based on your own experience and is in no way a scientific fact, but try to take personality types into account when trying to get someone into your downline.

Someone who is very excitable and good at getting others excited, could be very good at selling the opportunity, and this is someone you may want to work with if you feel the same. Someone who takes a more calculated look at things may need a little more of a push could really benefit from being sold the product and explained the virtues of it in combination with the opportunity. Try to figure out the kind of people you want in your downline and it will help you decide what you should be selling.

What is your selling style?

Your selling style is a combination of the answers to the two questions. Try to mix your personality with what you know and you will be able to see what you are better at selling.

How about both?

You can follow the steps above to stick with selling either the product or the opportunity, or you could do both. Don’t limit yourself on only trying to sell one aspect of GDI, you have multiple selling points at your finger tips, so use this to your advantage. Get educated on the product, refine your pitch and decide what you want to sell on a person to person basis.