If you’re an affiliate of GDI looking to earn income, chances are you will have to do a little marketing. Don’t be intimidated if you don’t have a background in marketing. You probably market yourself everyday, whether it’s for a raise at work, negotiating with a teacher or simply making plans with a busy person. You’re marketing yourself in each interaction. Part of the reason this is second nature is that you know a lot about yourself. So to make marketing a product easier, it makes sense to know all you can about it. Here are a few tips to learn your product inside and out and market it with ease.
What is it?
What exactly are you marketing? This may seem like a silly question, but do you know? Are you marketing the domain offering, the services that come with it, or the income opportunity? Or are you marketing all three? Take the time to learn abut GDI’s offerings and know them inside and out. The more you know about the products and services, the better you will be able to tailor your marketing pitch to each prospect. Start by watching our short Products and Services video to learn more.
What does it do?
So now you know exactly what GDI has to offer, but what can it do for someone? Get a deeper understanding of the products and services by brainstorming all the ways they can be utilized. The more ways you can think up to utilize GDI’s products and services, the more ways you can market them.
Who needs it?
Now that you’ve answered the first two questions, it’s time to think about your audience. Not just anyone, but your target audience. Who would benefit most from GDI? Who would work hardest to build their business? Identify your ideal audience then go find them! What kind of online behaviors do these people have? What sites are they most likely to visit? When you know who you’re marketing to, you can build more effective the messaging.
2 thoughts on “Successful Marketing: Understanding Your Product”
I try NOT to sell because I honestly suck at sales. For me, it’s much easier to market myself, my goals and my dream of helping other people. Not everyone wants to be a salesperson. But, everyone can market online. Especially in the age of social networking.
Thanks for the great post GDI!
Great points, Rob. We agree.