Now that you’ve got your content down, it’s time to identify how you will leverage it. Goals for content can be shares, which spread your name and message, favorites which build credibility or email addresses which provide lead information. While shares can also result in more business, it has to come to you while you wait passively. With email addresses, you can directly follow up with viewers of your content to convert them to paying customers. To get email address, you can gate some of your content. This means requiring an email address, name and OK to receive messages from you in a contact form to gain access to your content. WordPress has some great contact form plugins with this functionality. See one HERE. Now someone has provided you with their lead information, and you’ve provided them with great content.
As a word of caution, don’t lock up all you content. Provide some great content on your website, but keep longer, more unique content locked behind the contact form. This way you provide information to interest people and ensure you’re only getting emails from the most engaged people.
A Contact Form: A visitor to your site is great, but what you really want is the next step: contact! A contact form can provide with you leads, allow visitors to ask questions, and simply help you build your network.
Call to Action: What is it you want visitors to your site to do? Watch a movie? Share a post? Leave a comment? Ask them! This is called the call to action. Figure out the purpose of your site then ask visitors to help you achieve it.
Links to Social Media: Just like a contact form, these will help people connect with you and learn more. Some people may be too shy to send an email, but social networks provide the perfect opportunity to get connected and work on building your team.
Your Opportunity: Whether you share the 7 Minute Movie or just a link to your sign up page, be sure to include an option for visitors to your website to join your GDI team.
Conversation Starters: Don’t forget to provide site visitors with great information and education about you, your GDI team or your area of expertise. This information will help to start conversations and get visitors keep coming back to learn more.
As a GDI affiliate, you know that new business and new sign ups don’t usually happen just out of the blue. Leads are very important to signing up new team members and generating business. So, how do you get leads? One way is to win our GDI Premium Lottery where each day 3 Premium members are randomly selected and win new trial sign ups who do not yet have an affiliate sponsor. You can also purchase leads through GDI (and receive 10% off if you are a Premium member). But of course, you can always generate leads yourself, which many of you do every day with your custom built site or replicated site. Read on for two specific ways to generate your own leads online.
Your Website and Contact Form
Adding a contact form to your site is a simple way to generate leads. People can easily input their information that will go directly to your email, allowing you to follow up with anyone who has reached out to you through your site. Simple ways to get people to fill out contact forms are asking them if they would like to learn more or to leave any questions. Get creative with your contact form but don’t overstep your bounds.
Free Education and Reports
This is something you may have seen on many websites and not thought twice about it. But free reports, information, and education that you have to sign up for are usually lead generating tools for these sites. So take advantage of it for yourself. Create a small breakdown of what you have learned working with GDI and how others can benefit and offer that as a free report to anyone who requests it. You will be getting contact information from the requester and helping them to get started. Any bit of education you can offer can count as a free report, so start creating them and sharing them with your new leads!