You may have noticed people on our Facebook page sharing when they “rank up.” This means they’ve moved up to a higher level in our affiliate ranking system based on your number of referred and active affiliates. This shows potential downline members your strengths as an affiliate. Ranks range from Bronze for those just getting started, all the way to Triple-Diamond, for our most elite Affiliates.
The best way to show this off is by sharing your Virtual ID banner on your site and anywhere you can share photos like Facebook, Twitter or Pinterest. Your card shares other information about you that your prospects want to know including your rank with GDI.
Here are just a few things you can do with your new Virtual ID card:
Personalize it. Upload your photo and choose what information displays.
Share it anywhere. Embed your Virtual ID on your personal website, blog, or most anywhere else online.
Set Goals. See what’s next in order to Rank Up by clicking on your Rank at any time
Status Update. Take a look at your ID in action on the Account Registration page.
To do all of these things log in to your Members Area and follow the links on the Virtual ID announcement notice in the main area. Let us know what you think about the new ID card in the comments.
Now that you’ve got your content down, it’s time to identify how you will leverage it. Goals for content can be shares, which spread your name and message, favorites which build credibility or email addresses which provide lead information. While shares can also result in more business, it has to come to you while you wait passively. With email addresses, you can directly follow up with viewers of your content to convert them to paying customers. To get email address, you can gate some of your content. This means requiring an email address, name and OK to receive messages from you in a contact form to gain access to your content. WordPress has some great contact form plugins with this functionality. See one HERE. Now someone has provided you with their lead information, and you’ve provided them with great content.
As a word of caution, don’t lock up all you content. Provide some great content on your website, but keep longer, more unique content locked behind the contact form. This way you provide information to interest people and ensure you’re only getting emails from the most engaged people.
We’ve talked about content marketing quite afew times on this blog, so you know it’s something you should be doing. But do you know how to get started?
The first step is to find your audience, which will help you find your voice. Your voice is how you write: your tone, your style of writing and your punctuation just to name a few. Here are the first steps to take towards great content marketing.
Find Your Audience
Plain and simple, who are you creating content for? If you’re creating content to support your business, think of your ideal customer. Who are they? What are their interests? These are thing to be aware of with each piece of content you create. You can also find your audience by deciding what your goals are for each piece of content. Do you want some to submit an email address to learn more? Share with their friends? You should create a document with the answers to these questions to guide you as your write.
Find Your Voice
Now that you know your audience, it’s time to write for them. If your audience is short on time, be aware of that when you lay out your content. Is your audience curious to learn more? Then consider gated informational content. Think like your audience, and then write for them. This will develop your voice. Maintaining this voice throughout your content will help your audience know what to expect and ensure you’re attracting the right people for your goals.
You may have noticed people on our Facebook page sharing when they “rank up.” This means they’ve moved up to a higher level in our affiliate ranking system based on your number of referred and active affiliates. This shows potential downline members your strengths as an affiliate. Ranks range from Bronze for those just getting started, all the way to Triple-Diamond, for our most elite Affiliates.
