Welcome back for part two. We’re still talking driving traffic to your site. (If you missed part one of this series, you can see it here) So read on for two more ways you can take the extra step and get the most out of your content.
Backlinks
Backlinks are simply any links to your website. Backlinks help your website’s SEO, affecting how high your page is ranked for a search. Many search engines, like Google, include the number of backlinks to a site as one of their highest factors in “selecting” which pages receive the highest page rank for a search. The theory behind this is the more links there are to your site, the more on relevant and legitimate it must be, making it a great contender for a top search result. Two simple ways are networking and creating shareable content. Work within your network to create a link sharing system. This way you can list a link to another site while they list a link to yours.
Sharing
Creating shareable content is another effective way to build backlinks, especially with the boom of social media. You can create your own backlinks by sharing your site and posts across your social media platforms like Facebook, Twitter, LinkedIn and Pinterest. Even better when what you share is topical, newsworthy or great content you have the chance of others liking and sharing your link, creating that many more backlinks. You can even ask your followers to share important posts with their followers.
This week’s theme is using content to drive traffic. This can be done easily with a few tricks and tips for increasing your SEO on presence online. Check out our video blog below to learn four things that you should consider each time you create content.
Content is great. Content is powerful. But what good is great content if no one can find it? That’s why you need to go a step beyond creating great posts and videos for your blog and WebSite and into the world of keywords, SEO, backlinks, and sharing. These words and phrases can seem a bit overwhelming, but each is just a simple tool or tricks to help get eyes to your website. We break down how you can take advantage of each one of these to drive more traffic to your site and in turn at more team members.
SEO
SEO stands for Search Engine Optimization. Search Engine Optimization basically means increasing the chances of your site coming up in search engines with the help of best practices. What are best practices? They can be taking advantage keywords, backlinks and other ways to bump you WebSite in search rankings that are explained in this series.
Keywords
Keywords are those words within your content that relates the topic of your site and what should be most relevant to visitors. Before you can start using keywords throughout your content, you need to identify which keywords apply to you and which ones you want to use to drive people to your website. You can do this by asking yourself what kind of content you regularly cover on your site and what kind of visitors you like. Select keywords that represent both of these and be sure to include them throughout your text. WordPress offers some keyword plugins to ensure you’re using them properly and effectively. Simply search “keyword tool” in the Add New plugins section of your blog.