Category Archives: Social Media

How To, Marketing, Social Media

Pinterest and Affiliate Marketing

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What is it?

According to Pinterest themselves, “Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.”

In short, Pinterest is a social bookmarking site that is based on images that are linked rather than links alone. It makes it easy to share what you like and get others excited about it based on the images you share.  You can sort your pins into categorized boards making them easier to navigate. Sharing your sites and projects on Pinterest can help to create more backlinks to your sites and entice new traffic.

How to take advantage of it

Take advantage of Pinterest by visiting the site and browsing around. You can brose by category and find anything from new websites to advice and videos. When you find something you like, “pin it” to your board to share it with everyone on Pinterest and those following you.

How to build a following

Share your own great work on your Pinterest boards. This can be your websites, videos and anything else you created that is image heavy. Pinterest allows you to share links with a broad audience and entice people to click and re-pin with images. So if you’re got a great site to share and just want to check out some new links, head to Pinterest.

Also take a moment to browse GDI’s Pinterest boards and follow us. On our boards you will find us sharing your sites, videos and marketing tips.

How To, Social Media, Uncategorized

Understanding Facebook Timeline for Pages

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Facebook is in the process of unrolling out timeline for all of its pages. What are the new features and how do you take use and interact with them? We share them below.

Pin a Post to the Top

This new feature allows you to pin a post to the top of the timeline, meaning that post will be pinned and remain the top post visitors see when they visit a page. The pinned post will stay in this position for 7 days, and then will return to its place on the timeline based on the original date it was pinned.

Change Story Dates

Found in the top right hand corner of the post, under the “Edit or Delete” options, you can now change the date for which your post will show up in the timeline. This can be helpful for sorting posts or moving posts deeper into the timeline.

Highlight a Post

In timeline, posts and updates are shown across two separate columns. When you highlight a post, the post will expand across both columns and show in a larger font. This post will stay highlighted for 7 days and then will return to a normal post in the timeline. This is a great tool for ensuring important updates are front and center.

Timeline History

Timeline history can be seen on the right hand side of the page or accesses from the toolbar at the top of each page. Timeline history is sorted by years and allows you to go back and see posts from previous years and even company information from before Facebook was even around.

Timeline Milestone

Timeline milestones allow you to go back and add dates important to you or your company that will then show up in your timeline and timeline history. As you can see from our page, GDI has shared information from our history and important past events in our milestones.

Highlights

Clicking on Highlights allows you to sort posts in a way you would like to see them on the timeline. Highlights is the default was a page shares its posts, but you can sort by Posts by Others, Posts by Page and Friend Activity to ensure you’re getting the information you need.

Beginners, How To, Social Media

How to Build a Following on Twitter

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Affiliate and network marketers have a great presence on Twitter. Affiliate marketing is a great match for social media and Twitter is no exception. If you haven’t gotten started with Twitter just yet, sign up and get connected with other marketers. Once you’re on Twitter, it’s time to get in the conversation and start building up a following to share your ideas and business with. Build your following with our tips.

Retweet Great Posts

The first step is to follow people you find interesting, admire, or just want to learn more from and then retweet their posts! Retweeting is great because it shares great info, gives the original poster credit and creates a sort of introduction. If someone is using a listening software like Tweetdeck, or they take the time to look in their Twitter account under “You tweets retweeted” they will see you shared their post and most likely tweet back to you and then follow you.

Ask Questions

Ask your followers questions to get them to interact with you. You will get feedback and an added bonus of exposure. When someone tweets back to you, it will show up in their timeline, so that their followers see that they are in a conversation with you. With any luck, their followers may check you out and follow you too if they are inline with your ideas and message.

Tweet Trending Topics

Tweeting trending topics is another way to get in on the conversation. Trending topics are those words and phrases you see on the left hand side of your Twitter homepage “trending topics.” Find a way to work some of these phrases into your tweets, so whenever anyone clicks on the keyword or phrase in the trending topics list, there is a chance your tweets will come up, allowing for more exposure for your account.

Share Great Media

Don’t just share tweets, but share media. This means upload photos of your business, screenshots of things you are working on and video. Reward people following you on Twitter with an inside look. You want to offer people something a little more for taking the time to follow you, so photos and even short videos are a great way to do this.

Create and Share Content

Lastly, let the Twitterverse know every time you’ve shared a blog or updated your site. Having a link in a Twitter update is always a great idea and gives people a call to action.