Category Archives: Social Media

Social Media

Utility Marketing

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Social media gives affiliates an unprecedented chance to market themselves in ways never available before. You can connect with thousands of people on Twitter in a matter of seconds and build fans and friends on Facebook you never knew existed. But the ease of social media can be a double edged sword. Tweeting and posting all day and night will turn off followers and even get you marked as a spammer. Tweeting and posting in more manageable way isn’t any good either if you’re not sharing content others would be interested in.

To avoid these pitfalls, practice what is called utility marketing when it comes to social media. Utility marketing means using your voice in these forums in a way that would be helpful to others and offer them something they can utilize. This means your tweets and posts should always aim to be worthy of a retweet or share or spark some conversation. So before you broadcast your messages to the world, ask yourself what others can use or utilize from what you’re sharing.

How To, Marketing, Social Media

Content Marketing for Affiliates

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There are many ways to go the extra mile as a GDI affiliate and really build a thriving team. One great way to do so is content marketing. What is content marketing? Just what it sounds like: building content, whether is videos, blog posts or podcasts that can be share and marketed across the web.

No Expiration Date

Marketing can require you to strike while the iron is hot to reach the right people at the right time. While you can’t change this, you can change what you are using to market to people. Unlike one time offerings or deals, content marketing has no expiration date. Great content that is educational and informative can be shared over and over again while also having a permanent place on your website. Create great content by answering questions visitors may have or offering you unique perspective on GDI. Just be sure to avoid news topics and trends so that you can get the most mileage out of your content without it seeming out of date.

Create Conversations

While a catchy name for your blog or a fun tweet may catch the eye of a few followers, you want to go a step forward. Creating great content for that blog with the catchy name and adding a link to your content in that fun tweet will help to start conversations. When you share information in your content don’t forget to ask for input, comments and questions. This can keep the conversation going and get visitors to return to your site and stay interested.

Establishes You in a Community

When you share this great content you’ve created, it will help to establish you as a thought leader in your niche. Share content by helping others on Facebook and Twitter by answering their questions. People you connect with will trust your content and regard you as a thought leader. Also, when people search your name or your team online, they will see how helpful you are, and how you standout above others with the help and support you offer