Yearly Archives: 2012

Beginners, Marketing, Opportunity, Q&A

FAQ: Products and Services or the Income Opportunity?

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A question we often hear at GDI is “What should I market, the product or the opportunity?” The short answer is that this is something you have to decide for yourself. But top help you decide we’ve included some tips below.

How well do you understand GDI’s product and services?

All of our members should understand the website hosting and email that GDI offers and better yet take advantage of it. But since we know this may not be the case for everyone, decide where you fall. Do you use a replicated site and have no interest in hosting? Well then you are someone who should be advertising the opportunity. It doesn’t make sense to try to explain and sell someone on something you aren’t using yourself.

If you are someone who takes advantage of GDI website hosting and know every in and out of the product, you are someone who should be selling the product. If you love the product people will be able to see that and want to get on board with it.

What kind of people do you work best with?

Do you work best with people who get really excited about a new idea or offering, or do you prefer to work with people who take a more analytical approach. A lot of this can be based on your own experience and is in no way a scientific fact, but try to take personality types into account when trying to get someone into your downline.

Someone who is very excitable and good at getting others excited, could be very good at selling the opportunity, and this is someone you may want to work with if you feel the same. Someone who takes a more calculated look at things may need a little more of a push could really benefit from being sold the product and explained the virtues of it in combination with the opportunity. Try to figure out the kind of people you want in your downline and it will help you decide what you should be selling.

What is your selling style?

Your selling style is a combination of the answers to the two questions. Try to mix your personality with what you know and you will be able to see what you are better at selling.

How about both?

You can follow the steps above to stick with selling either the product or the opportunity, or you could do both. Don’t limit yourself on only trying to sell one aspect of GDI, you have multiple selling points at your finger tips, so use this to your advantage. Get educated on the product, refine your pitch and decide what you want to sell on a person to person basis.

News

Visit GDI on SlideShare

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When it comes to online marketing, having as many touch points with customers and clients as possible is important. It’s just as important that each one of our affiliates do this as GDI does it as a company. That’s why we’re now on SlideShare. SlideShare allows anyone to post and share Power Point, Keynote and slide show presentations on their site. GDI will not only be sharing new slide shows that can be easily downloaded or shared, but also powerful slides from past webinars. Check out our Get Started slide show below and click on SlideShare it to see even more of our presentations. We will be adding new ones often, so visit Global Domains International at SlideShare.

 


Advice, How To

Do You Need Advertising?

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We have a few affiliates at GDI who swear by paid advertising as it works for them. But just because some people find success with advertising doesn’t mean it’s the only way to succeed. Before the internet gave us immediate access to everything we could ever want to know, advertising was one of the few ways a company, or individual could engage you. Thankfully, this is no longer true. Learn how and why you can grow your downline and income without advertising.

From Interrupting to Inviting

Advertisements tend to serve as a way or interrupting your current activity. Whether you’re distracted by a billboard while driving or your favorite show is broken up a by a noisy commercial, you’re being interrupted. As an affiliate marketer you should be working to invite people to your site, not interrupt them. Advertising’s style of interrupted is still very popular, but with the internet people can now get information about a business without being interrupted. They can simply search for it and you can invite these people to your site with the right content. What is content? Words, images, video, anything you use to get your message across. Now it is your job to ensure your content is inviting.

Content Should Speak for Itself

Content that is inviting is content that speaks for itself. This means that your content shouldn’t be an afterthought. Creating a website and then filling in content where it fits isn’t the best idea. Think of what you want your website to say, who you want to speak to and what you want visitors to do. Then design your site around this. Remember that every little bit of text on your website is content. That includes your About Page, Contact Page and more. Content should be short, to the point and honest. You should also keep in mind what people might be searching to find you. Do you want to attract people searching for “affiliate marketing work from home?” The use those words throughout your site in a well written way, don’t just put them anywhere you have space.