Yearly Archives: 2012

How To, WebSites

Five Things Your WebSite Needs Right Now

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  1. A Contact Form: A visitor to your site is great, but what you really want is the next step: contact! A contact form can provide with you leads, allow visitors to ask questions, and simply help you build your network.
  2. Call to Action: What is it you want visitors to your site to do? Watch a movie? Share a post? Leave a comment? Ask them! This is called the call to action. Figure out the purpose of your site then ask visitors to help you achieve it.
  3. Links to Social Media: Just like a contact form, these will help people connect with you and learn more. Some people may be too shy to send an email, but social networks provide the perfect opportunity to get connected and work on building your team.
  4. Your Opportunity: Whether you share the 7 Minute Movie or just a link to your sign up page, be sure to include an option for visitors to your website to join your GDI team.
  5. Conversation Starters: Don’t forget to provide site visitors with great information and education about you, your GDI team or your area of expertise. This information will help to start conversations and get visitors keep coming back to learn more.

How To, Marketing, Social Media

Content Marketing for Affiliates

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There are many ways to go the extra mile as a GDI affiliate and really build a thriving team. One great way to do so is content marketing. What is content marketing? Just what it sounds like: building content, whether is videos, blog posts or podcasts that can be share and marketed across the web.

No Expiration Date

Marketing can require you to strike while the iron is hot to reach the right people at the right time. While you can’t change this, you can change what you are using to market to people. Unlike one time offerings or deals, content marketing has no expiration date. Great content that is educational and informative can be shared over and over again while also having a permanent place on your website. Create great content by answering questions visitors may have or offering you unique perspective on GDI. Just be sure to avoid news topics and trends so that you can get the most mileage out of your content without it seeming out of date.

Create Conversations

While a catchy name for your blog or a fun tweet may catch the eye of a few followers, you want to go a step forward. Creating great content for that blog with the catchy name and adding a link to your content in that fun tweet will help to start conversations. When you share information in your content don’t forget to ask for input, comments and questions. This can keep the conversation going and get visitors to return to your site and stay interested.

Establishes You in a Community

When you share this great content you’ve created, it will help to establish you as a thought leader in your niche. Share content by helping others on Facebook and Twitter by answering their questions. People you connect with will trust your content and regard you as a thought leader. Also, when people search your name or your team online, they will see how helpful you are, and how you standout above others with the help and support you offer