Monthly Archives: April 2012

Advice, Marketing

Marketing to Provide Value

1 Comment

Recently, we posted about affiliate marketing versus affiliate selling. GDI is an affiliate marketing opportunity, meaning that adding new team members is not about just getting rid of or selling a product, but connecting people with the right product, price, and opportunity for them. Affiliate marketing is about providing value to prospects and team members, not selling inventory. We share a few tips to ensure you’re providing value while working to build your team.

Educate

While the chance to generate income by referring people to GDI is enough to get many people excited, you need to go beyond that when sharing the opportunity. Start educating potential team members about GDI and how to be successful with GDI right away. This is a chance for you to provide value before someone even considers joining your team. This value means more educated team members and in turn more successful team members.

Don’t Sell

As we said in our previous post, don’t sell GDI, but market it. When you are in a “selling” mindset, you may end up with the wrong people and struggle to meet your goals. You do not want to sell to just anyone. You want to market the right product to the right people who can be an active member of your team. Market to people to ensure they are interested in GDI for the right reasons.

Qualify

This tip came from our successful Tissa Godavitarne. He advised that when you are looking to grow your team, reach out to many people, but then take the time to qualify them. Get to know people before you add them to your downline to decide if they will be good for your team. Switch roles and instead of having potential team members study you and decide if they want to join, study them, get to know them, and then decide if they will be an effective part of your team.

How To, Tips

Help Your Team to Build Your Team

Leave a comment

Sometimes we get questions on Facebook and Twitter about how to contact your upline. One of the best ways to avoid upline problems is to educate our affiliates on ways to be a good upline resource in the first place, so the education and best practices spread. Read on for a few great tips to be a great upline.

Be available

Don’t go AWOL. Once you have someone secured in your downline, that is not the end of the process. Network Marketing is about building a network. You need to work to maintain relationships and ensure you and your network are successful. If your downline emails, calls or reaches out, it is in your best interest to respond and help them in order to continue to successfully build your downline.

Be open

Aside from just being available, be open about that fact! Tell your downline and your network that you are available and encourage them to reach out to you if needed. You want to establish a level of comfort that ensures everyone in your network  can achieve their full potential.

Offer Help

Try to offer help and guidance even before it is needed. All affiliates experience the same process and tend to share many of the same highs and lows. Everyone, even our most successful affiliates, had to start somewhere. Take the time to share some of the important lessons and experiences that helped to make your GDI business a success. Is there a pitfall that you experienced, but now understand how to avoid? Share the knowledge!

It All Comes Down to Relationships

Success in affiliate marketing and with GDI, like many things in life, comes down to your ability to build and maintain relationships. Building a network takes time and effort and a little extra work in the beginning. Establish open lines of communication and relationships with your downline and you will ensure everyone in your network has a chance for success.

What are your tips for being a great sponsor?

Advice, Marketing, Opportunity

Marketing the Right Way

5 Comments

There is quite a difference between marketing and selling. There is a reason why the GDI opportunity if part of affiliate marketing and not affiliate selling. Sales and selling refer to getting customers to buy a certain product, whatever it might be. Marketing is the process of finding that right product, price and placement to ensure it meets the needs of the customer. As you share your GDI opportunity, you should be marketing not selling. Here’s how:

The opportunity and domain that GDI offers can be tailored many different ways to meet the needs of each potential new team member. As you approach people with the opportunity, don’t think about how their joining GDI will benefit you, but how it can benefit them. You need to find out the needs and wants of a potential team member to decide how best to present the opportunity. This is marketing.

Learn what someone might be most interested in and then market the opportunity to them in that sense. Is someone looking simply for another income source? Market the affiliate program. Is this person in need of a site for their business? Market the domain and site building services.

Remember, when you solely look to get someone to join your team for your benefit, you are selling. When you look for someone to join your team for their benefit as well as yours, you are marketing. Always market to build a successful and happy team.