Adding video to your WebSite is very simple once you know how to do it. Watch our quick tutorial on adding a video using SiteBuilder and get started.
Category Archives: WebSites
Keep Your WebSite Interesting to Build Return Traffic
Whether you have a SiteBuilder site, a WordPress blog or a fully personalized hosted site, traffic should be one of your goals. Traffic and return traffic mean more eyes on your site that will help you build your business, support your cause of just share your thoughts. So how do you get traffic to keep coming back? Simple, keep your site interesting! Here are a few easy tips to accomplish just that.
Use Different Types of Content
No matter the type of site you have, breaking up the forms of content you share is essential. This means sharing a video on your blog sometimes instead of just text. It’s also smart to include photos and images on your main site to break up text and draw eyes around the page.
Appeal to a Broad Audience
When creating content for your website, try to appeal to a broad set of viewers most of the time. This means your content will be relevant to a large group of people who may visit your site. An example of this is a post or page on earning extra income for anyone on a tight budget.
Appeal to a Niche
While you should appeal to the broad audience most of the time, writing for a niche every now and then is a good idea too. Take stock of search terms that lead people to your site, or which posts are most popular. Create posts or pages specifically for these people; for example, stay at home moms looking for extra income. This targeting will help to build loyal visitors from a specific segment.
Stay on Trend
What is your website about? Your personal business? You affiliate team? Your causes? No matter you site’s topic, be sure to stay on trend and up to the minute with news related to your topic. Do this by sharing news stories about your industry or just using best practices for affiliate marketing. Set a Google Alert for any news that might be relevant to your site and share it for an easy update or post.
Backlinks, Sharing and Your WebSite
Welcome back for part two. We’re still talking driving traffic to your site. (If you missed part one of this series, you can see it here) So read on for two more ways you can take the extra step and get the most out of your content.
Backlinks
Backlinks are simply any links to your website. Backlinks help your website’s SEO, affecting how high your page is ranked for a search. Many search engines, like Google, include the number of backlinks to a site as one of their highest factors in “selecting” which pages receive the highest page rank for a search. The theory behind this is the more links there are to your site, the more on relevant and legitimate it must be, making it a great contender for a top search result. Two simple ways are networking and creating shareable content. Work within your network to create a link sharing system. This way you can list a link to another site while they list a link to yours.
Sharing
Creating shareable content is another effective way to build backlinks, especially with the boom of social media. You can create your own backlinks by sharing your site and posts across your social media platforms like Facebook, Twitter, LinkedIn and Pinterest. Even better when what you share is topical, newsworthy or great content you have the chance of others liking and sharing your link, creating that many more backlinks. You can even ask your followers to share important posts with their followers.