Category Archives: Marketing

Advice, Marketing, News

Content Marketing: Clickworthy Headlines

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newsIf you were on Facebook this week, chances are you saw a blog post titled “Marriage Isn’t for You” being shared around. This article had an attention grabbing title and a relatable topic causing many people to click. If you did click, you found out that the headline is a bit misleading. It wasn’t an article about someone’s choice not to marry, but rather why they believe marriage is about the other person. The author didn’t do this on accident. He knew an essential aspect of getting your content read and shared is how you title and share it and he knew just how to do it. While GDI has nothing to do with marriage, this post is a great example to learn from.  Here are a few more ways to title your content to get seen and get shared.

Mislead (just a little). The example above insinuates a scandalous topic, but the article is really about just the opposite. Find a clever way to announce your post or site that grabs people’s attention, even if your content takes a different approach than the headline.

Highlight a bad review. Ever get a bad review or comment you think was unfair? Share it. People are dying to know who said what about whom, so share it. Address the issue in your content but use the bad review to lead people in.

Tease. If you know you’ve got a great post on your hands, save it for a few days. Tease social media with info about your upcoming post or WebSite creating buzz for when it finally goes live.

Make a promise. It doesn’t have to be a money backed guarantee but something like “We promise you’ll learn something new on our site” is enough to drag some people in. Get creative and share.

 

How To, Marketing, Tools, WebSites

Learn More: Link Tracking

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On Friday we talked about some of our favorite social tools, one of them being bitly. bitly is a link tracking and shortening service that tells you who is clicking your links and when.  This information is crucial to figuring out what kind of traffic you’re driving, if your content is keeping people engaged and if the links to your site are inviting. bitly and sites like it are becoming essential to better create and manage your content and links.

Thankfully, link tracking tools are very easy to use, and most just require a quick registration. They allow you to shorten, share and track links. Unlike site analytics programs, link tracking sites allow you track links from as many different websites as you would like all at once. These sites work by creating a shortened link for the URL you copy and paste into their program. Once the shortened link is created from you original URL you can then use that shortened link, which will look something like this: http://ow.ly/qtlro anywhere you’d like and see real time date for clicks. These shortened links function just like regular URLs.

Link tracking is helpful for seeing how often your link has been clicked, what the most popular click times were and clicks over a longer period of time like multiple months. You can take the link data these sites share and see what kind of content you’re sharing gets the most clicks and at what time to ensure you are posting content your visitors will like. Link tracking sites are also great for Twitter and other micro blogging sites with limited space as these services can make even the longer links much shorter.

Some examples of link tracking sites to check out:

bitly- http://bitly.com/

TweetBurner- http://tweetburner.com/

Tiny URL- http://tinyurl.com/

Ow.ly- http://ow.ly/url/shorten-url

 

Advice, Affiliate, How To, Marketing, News

Harnessing Trends: Working from Home

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downlineA recent study found that more and more Americans are working from home. Currently, around 3 million people in the US alone are working from home, not counting the millions more around the world doing the same. With so many people comfortable working from home, it’s a great time to build and grow your online business. But how exactly do you take advantage of this trend to grow your downline and your business? First you need to identify people within your network who are working from home. This can be easy to do using search features in LinkedIn and Facebook. Next, connect with these people and share the benefits of an online business in addition to working from home. Here’s a few ideas to do this:

  1. No commute time. Working from home means no commute and no waiting in traffic, which can add hours to the day. Those hours one would spend commuting can now be spent building your business. A few hours a day is all it takes to start building Income for Life. Share with prospective downline members that extra time can mean extra income.
  2. A connected lifestyle. When working from home, one is always connected whether it’s through laptop or smart phone. People get used to doing much of their fulltime work, shopping, scheduling and leisure time online. Harness this connectivity. Tell prospects who work online all day to take their lunch break to learn more about GDI. Once they’re interested, that lunch break and a few hours before or after their telecommuting job is all the time they need to start building their own business.
  3. Open to opportunities. Some people work from home in a traditional 9-5 job where they telecommute, while others piece together freelance work, contract work and more. Identify the second group of people within your network. Chances are they could use extra income and are open to new opportunities in their down time. Explain how GDI can create residual income to keep them building their own business even when they’re between projects.