All posts by GDI Corporate

Affiliate, Q&A

What is Affiliate Marketing?

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Chances are you’re at this blog because you’re an affiliate, thinking about affiliate marketing or just a GDI WebSite user. But what is an affiliate and what is affiliate marketing?

Affiliate marketing is the practice of a company like GDI paying out or rewarding someone from signing up a new customer, in this case for a WebSite. It’s easy to think of affiliate marketing like getting a commission each time you make a sale. But with GDI, you’re not selling, you’re marketing. Not only that, much of the marketing is already done for you. So why not take part in an opportunity where you get rewarded each time you refer a friend or colleague to a company you already love?

 

Affiliate, How To, Marketing

7 Powerful Content Marketing Tips

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One way to drive traffic to your site is to create smart content. How do you create smart content and get views? We share our seven tips.

  1. Set goals for your content. What are you trying to achieve with each post, video or page? Set a goal and then create content that will help you achieve it.
  2. Invite others to take part. Ask team members and those in your network for feedback on your site and your opportunity. Then share it in a post of video.
  3. Share across many social networks. Even though Facebook may be your favorite, it’s important to share across many different types of social networks like Twitter, YouTube, SlideShare and Storify.
  4. Set a schedule and stick to it.  Select how often you want to share new content and stick to whatever that schedule may be. Visitors will come to expect it.
  5. Switch up your content types. Switch things up between video, presentations and text.
  6. Be a thought leader, not a parrot. Don’t be one of many of the same voices online. Select a unique point of view or area of expertise and share it, don’t just echo what others post.
  7. Respond to specific requests. Do you have visitors asking questions? Respond to them with a great post of video.

Domains, How To, WebSites

Keep Your WebSite Interesting to Build Return Traffic

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Whether you have a SiteBuilder site, a WordPress blog or a fully personalized hosted site, traffic should be one of your goals. Traffic and return traffic mean more eyes on your site that will help you build your business, support your cause of just share your thoughts. So how do you get traffic to keep coming back? Simple, keep your site interesting! Here are a few easy tips to accomplish just that.

Use Different Types of Content

No matter the type of site you have, breaking up the forms of content you share is essential. This means sharing a video on your blog sometimes instead of just text. It’s also smart to include photos and images on your main site to break up text and draw eyes around the page.

Appeal to a Broad Audience

When creating content for your website, try to appeal to a broad set of viewers most of the time. This means your content will be relevant to a large group of people who may visit your site. An example of this is a post or page on earning extra income for anyone on a tight budget.

 Appeal to a Niche

While you should appeal to the broad audience most of the time, writing for a niche every now and then is a good idea too. Take stock of search terms that lead people to your site, or which posts are most popular. Create posts or pages specifically for these people; for example, stay at home moms looking for extra income. This targeting will help to build loyal visitors from a specific segment.

Stay on Trend

What is your website about? Your personal business? You affiliate team? Your causes? No matter you site’s topic, be sure to stay on trend and up to the minute with news related to your topic. Do this by sharing news stories about your industry or just using best practices for affiliate marketing. Set a Google Alert for any news that might be relevant to your site and share it for an easy update or post.