What is Social Proof?
Social proof is the verification of a business, idea or practice by other users. When it comes to GDI and affiliate marketing, this refers to the testimonials, emails and confirmation you receive that affirm that GDI works and that your team is legitimate. Having social proof is a great way to put new and potential team members at ease and build faith in your business. There a few easy ways you can start building social proof right now.
Testimonials are a simple way to show social proof and are very easy to acquire. If you have a satisfied team member or any person you have worked with, reach out to them and ask for a few words on their experience with you. Compile all these notes with the names of each person who submitted them and share them in a section on your website. This common practice for businesses and anyone visiting you site will know where to find real opinions from real people who have worked with you. GDI does this, too!
At GDI, we are lucky enough to receive lots of positive comments on the blog and our Facebook page. These comments show social proof to anyone visiting either site, but why not take it a step further? If you get a great comment on your blog, take a screen shot and feature it on your next blog post or a side bar in your web page. These comments will show visitors that others are having a positive experience working with you.
Have you been using social proof all along? Tell us about it!