What is Social Proof?
Social proof is the verification of a business, idea or practice by other users. When it comes to GDI and affiliate marketing, this refers to the testimonials, emails and confirmation you receive that affirm that GDI works and that your team is legitimate. Having social proof is a great way to put new and potential team members at ease and build faith in your business. There a few easy ways you can start building social proof right now.
Testimonials are a simple way to show social proof and are very easy to acquire. If you have a satisfied team member or any person you have worked with, reach out to them and ask for a few words on their experience with you. Compile all these notes with the names of each person who submitted them and share them in a section on your website. This common practice for businesses and anyone visiting you site will know where to find real opinions from real people who have worked with you. GDI does this, too!
At GDI, we are lucky enough to receive lots of positive comments on the blog and our Facebook page. These comments show social proof to anyone visiting either site, but why not take it a step further? If you get a great comment on your blog, take a screen shot and feature it on your next blog post or a side bar in your web page. These comments will show visitors that others are having a positive experience working with you.
Have you been using social proof all along? Tell us about it!
A question many affiliate face is “Does GDI work?” Everyone has their different stories for how GDI has worked for them, but what better way to share this message than by showing your face and showing that you are a GDI success story? YouTube is a great way to do this and grow your business in a few other ways. Read on for how you can use YouTube with GDI.
What It’s Good For
YouTube is great for conveying your business statement and actions without lengthy written posts. YouTube can also literally show the face of your business. This gives your downline and any potential downlines an authentic feel and the ability to see who they work with or will be working with. YouTube videos do not have to be a huge production. Sharing the message of your GDI opportunity is as simple as talking about it with a few graphics or screen shots to keep viewers engaged. Also, be sure to keep your videos as short and to the point as possible!
How It’s Unique
NO WORDS! Blogs and articles are great, but some people just don’t have the time or desire to read, read, read! Since YouTube is an open platform, you also don’t have to be a professional director or editor for your work to fit in. YouTube videos are also extremely easy to share by grabbing the embed code of just sharing the direct link to the video. The embed code is an html code that allows you to embed or insert your video into anything that accepts html coding, an example of this is a WordPress post.
Ways to Use It
Use YouTube to educate your downline and those interested in the GDI opportunity. One idea is to have some of your successful downline or upline members share their stories on video and package it as an educational video that also shows social proof. You can share these video stories on YouTube and Facebook and anywhere you can embed video.
How You Can Get Started
Sign up! Simply go to www.YouTube.com and create an account. With an account you can not only upload your own videos but subscribe to different users’ videos, share videos, add friends and comment on videos. So get on YouTube and start creating social proof!