Tag Archives: social media

How to Leverage Twitter to Build Your Network

By now you know how important social media can be to building your business. It gives you a whole new world to market to and network with while providing a wealth of information. Just signing up with the big social media sites won’t help you grow your network, you need to be proactive and leverage your presence. Here are three simple ways to do so.

Start Conversations with People Who Are Talking

You know to start conversations to build relationships online, but it matters who you’re talking to. Tweeting at someone who never responds or trying to start a conversation with someone who hasn’t been on there account in weeks is waste of time. Look at the people you follow in your feed and see who’s really talking. Those people always tweeting with @ signs are those mostly likely to engage back. Conversations with these chatty people will help you build your network.

Talk About Trends Relevant to Your Business

What should you be talking about? Anything that’s relevant to your business. With GDI this can be site design, marketing ideas or networking events. Users search on sites like Twitter for people talking about what they are interested in and then follow them. Use keywords related to your business in each tweet and include hashtags (#) to make sure you can be found.

Follow Up and Organize

Just because you had a Twitter conversation with someone doesn’t mean they are a reliable part of your network. Go farther to ask them to connect on LinkedIn and share some ideas that can help you both. Create lists on Twitter to sort people you follow so you know who you’ve interacted with and why they could be helpful.

Two Tips to Build Your Network

Identify Your Potential Network

First, figure out where you want to focus your efforts…Then, create a list of contacts within those parameters…”

-Harvard Business Review http://blogs.hbr.org/cs/2011/04/five_steps_to_building_your_ne.html

Building a network is crucial to growing your business, but building it with the right people is essential. While your first thought for building a network may be to cast a big net, this isn’t the best idea. Focus on what type of people you want in your network and to build your team with. Sure, your old neighbor might be an easy contact, but what do they have to offer you and your network?

If you’re building a network to grow your business, consider what type of skills and work ethic you’re looking for. For example, someone who is social media savvy or has experience running their own business is a good choice for an affiliate marketing network. As such, work on adding people to you network with those skills.

Identify How Can You Add Value

“Give to get—but really, give to give. It can pay off handsomely in the long run, sometimes in the most unexpected ways. Share an idea, lend a hand, or make an introduction that could be beneficial to another person. And watch what starts to happen.”

-Mashable http://mashable.com/2013/02/28/unemployed-brand-yourself/

The first quote stresses on what qualities you want others to have and what they can give you. This point is the necessary companion to that. Identifying the people you want in your network is important, but how do you get them on board? You need to identify what you can offer others to incentivize them to connect with you and remember you. As stated above, what you offer can be as simple as an introduction or more involved like sharing a great idea. Think of what you can offer someone before you reach out to build that connection and you will have a conversation starter and a reason to stay top of mind.

 

 

 

Facebook Marketing Advice for Affiliates

A Page for Your Team

GDI’s Facebook Page allows us to connect with many of our affiliates as well as potential affiliates and fans all at once. Your team Facebook Page can serve the same purpose. Create a Facebook Page for yourself and your downline members. Use the page to stay in touch with your team as well as to tout successes and share any news or ideas. As you build out your page and you and your team become active, it becomes a great marketing tool. Link potential team members to your team Facebook Page as an easy way for them to learn more and get proof of your achievements. Don’t know how to build a Facebook Page? Watch the video below.

Fill Out Job Information

Your Facebook profile allows you to add job information if you please. Take advantage of this to publicize your work with GDI in a subtle way. Visitors to your profile can see you’re a GDI affiliate and reach out to you to learn more. To add your job information, go to your Facebook profile, click About and then Edit and Add Job.

Don’t Spam

Facebook is a way to connect with people and start conversations. Conversations are never started with link blasting and SPAM. With Facebook’s feature that allows people to control what they see in their news feed, uninvited content could get you hidden forever. Share your successes and news, but don’t junk up your friend’s news feeds with useless links.