You may not have visited Quora just yet, but it’s very popular and gaining momentum. Quora, as its own website states, “A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.”

What it’s good for

Quora is good for answering questions you feel you are an expert on and of course getting answer to your own questions. Search a phrase like “affiliate marketing” and you will be given a list of results with that phrase, most of which will be helpful. You can also add your own answer to questions that come up in search results.

How it’s unique

Quora is unique in quite a few ways. First off, if gives you a great direct opportunity to be a thought leader and establish yourself as an expert in you field. Twitter and Facebook offer this, but it can require lots of searches to find people discussing the information you interested in. With Quora there is a direct way to do this. The site is also different from other social question and answer sites in that each question and following answers are held to strict guidelines and are peer reviewed often to be sure those guidelines are respected. For example, when addressing a poster you must address them by first and last name, to ensure there is no confusion if there are multiple posters with the same first name. Questions must also be formatted in a specific way, which Quora will show when you start to post questions.

Ways to use it

Use Quora to establish yourself as in expert in the fields you have the most knowledge, like affiliate marketing or website design. Ask and answers and follow questions to get updates. You can also follow people on the site to see when they ask or answer a question. Link your Quora and your Twitter to drive your followers to see your answers and discussions. Quora is great to establish as a thought leader as well as ask and learn other leaders.