Thanks to our affiliate, Rick, for suggesting the topic for today’s post.

Backlinks are a great way to generate traffic and also boost your page’s search engine optimization (SEO)

What is a backlink?

Backlinks are simply any links to your website. They are also called inbound links or incoming links. To remember this, think of inbound or incoming calls. They are coming to you from somewhere else, just like these links are.

What are the benefits?

Backlinks help your website’s SEO, affecting how high your page is ranked for a search. Many search engines, like Google, include the number of backlinks to a site as one of their highest factors in “selecting” which pages receive the highest page rank for a search. The theory behind this is the more links there are to your site, the more on relevant and legitimate it must be, making it a great contender for a top search result.

How do I get backlinks to my site?

Two simple ways are networking and creating shareable content. Work within your network to create a link sharing system. This way you can list a link to another site while they list a link to yours. Creating shareable content is another effective way to build backlinks, especially with the boom of social media. You can create your own backlinks by sharing your site and posts across your social media platforms like Facebook, Twitter, LinkedIn and Pinterest. Even better when what you share is topical, newsworthy or great content you have the chance of others liking and sharing your link, creating that many more backlinks.