Your online reputation plays a big role in building your business. Learn four ways to manage it.

1. Take the lead. Instead of waiting for others to talk about you, give them something to talk about. Share your success on your website and blog. Post your Virtual ID Card on your website so other can see your success. Create videos and blogs that are helpful and share your message before someone shares it for you.

2. Respond quickly and thoughtfully. When downline members or prospects have questions, you’re on the clock. You need to answer and assist people quickly and thoughtfully. Each moment you wait to help someone who needs it, your reputation takes a hit.

3. Manage bad feedback. Unpleasant feedback is almost inevitable, but it can quickly be resolved with some effort on your part. If a downline member is unhappy, or a prospect sours, take the time to address their issues. Respect their opinions and work to find a solution. If you just write them off, your reparation could suffer as a result.

4. Play to your strengths. You don’t have to be the best at everything to have a good online presence and reputation. If video is your comfort zone, put your effort into making great YouTube videos and save blogging for someone else. Work on creating content your love and working with services you understand. It’s better to have one quality output than multiple not so great offerings.