If you’ve been on Facebook for more than a couple months, you know the most popular social media site is always changing. From layouts to how you interact with friends, Facebook is constantly adjusting some setting. This means that the way to market on Facebook needs to change often too. Here are two features you need to be aware of to make the most of your Facebook marketing efforts.

Hash tags (#)

Love them or hate them, hashtags aren’t just for Twitter anymore. You can now add a hashtag to your Facebook posts, which will change the phrase or word you hashtag into a clickable link. When someone clicks on the hashtagged word they will see a custom newsfeed with posts from others using the same hashtag (see right). You can do this yourself by simple adding the hastag symbol (#) in front of the word you would like to make to clickable.  This is a great feature to have your posts and Facebook page found by non-friends or connect with others.

Images

You’ve probably noticed that images have gotten larger in your news feed. Facebook gives special attention to images these days and posts without them are easy to miss. Images are great because they capture attention and are very shareable. Friends are much more likely to share a post with an image than just text.  Try to add a relevant image to each link or post that you share on Facebook and watch engagement grow.