Welcome back for part two. We’re still talking driving traffic to your site. (If you missed part one of this series, you can see it here) So read on for two more ways you can take the extra step and get the most out of your content.

 Backlinks

Backlinks are simply any links to your website. Backlinks help your website’s SEO, affecting how high your page is ranked for a search. Many search engines, like Google, include the number of backlinks to a site as one of their highest factors in “selecting” which pages receive the highest page rank for a search. The theory behind this is the more links there are to your site, the more on relevant and legitimate it must be, making it a great contender for a top search result. Two simple ways are networking and creating shareable content. Work within your network to create a link sharing system. This way you can list a link to another site while they list a link to yours.

Sharing

Creating shareable content is another effective way to build backlinks, especially with the boom of social media. You can create your own backlinks by sharing your site and posts across your social media platforms like Facebook, Twitter, LinkedIn and Pinterest. Even better when what you share is topical, newsworthy or great content you have the chance of others liking and sharing your link, creating that many more backlinks. You can even ask your followers to share important posts with their followers.