Tag Archives: analytics

What Social Media Tools Can Tell You About Your Customers (And Potential Customers!)

Social Media Tools

Social media sites like Facebook, Twitter, and LinkedIn are a great way to reach a lot of people at once. Many people using social media for business see it as a way to push content outward at an audience. But social media is also a great tool to get information from your audience. The most effective way to do this is through authentic conversations directly with your audience inviting their feedback, but there are also a number of tools that can tell you a lot about your audience–even if they aren’t always typing replies to your content. Read on for ways to learn more about your customers and audience using some readily available and free social media tools.


Bitly is a free link shortener that also tracks and tallies clicks to links. Use it to shorten long links and then to see how popular your content is. After you create a Bitly link, it is saved to your link library. You can then go back to your library to see how many clicks your link has gotten. If you use the same link of your Facebook and Twitter pages, Bitly will tell you which site clicks came from and even if people are accessing that link from a shortened link someone else has created. By learning more about the clicks your content gets, you can see what is of interest to your customer and audience. You can also see if some of your content drives more traffic on Facebook or Twitter giving you insight into where you customers are and how they behave.

Facebook Likes

When a fan gives your content a like, it means they support what you have to say or offer. It’s not a big commitment like a comment on your post, but it’s something to pay attention to. Try out different types of content on your Facebook page, such as offering a deal or sharing a tutorial and see which piece of content receives more likes. This can tell you the type of content and even products your customers are looking for. Do you have fans that always like your content? Reach out to them with a special offers for being such a good fan. Remember, Facebook friends can now easily see when someone likes a post, so its also a great promotion.

Twitter Retweets

Twitter retweets are a step above an action like a favorite or alike. A retweet shows that your fan supports your content so much that they are happy to be associated with it. This also means that your customers want to share your content with their friends. Every time someone retweets your content, note what type of post it was. This will tell you what kind of posts are likely to spread the word about your business in the form of retweets.

Facebook Insights

You can dig deeper into your social media activity in Facebook Insights. These are offered to anyone who manages a Facebook page. Dig into all the categories of your insights to learn the demographics of your fans, what time they’re online and who they are. You can even go so far as to target your posts based on demographics, allowing you to test what you learned from your likes and insights.

Social media isn’t a one way conversation or just a way of sharing information. Use social media to learn more about your customers and potential customers and offer them more of what they like!


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Driving Traffic to Your .WS

My site is up, what do I do next to make money? That’s simple, you need to drive traffic to your site. However, actually getting that traffic sometimes isn’t so simple. Here are a few quick ways to drive people to your site and encourage them to reach out to you.

Create content that is worth coming back for. This means videos, educational posts and personal experience.

  • Add a tool that easily allows visitors to share content. This way they can drive new visitors to your site. ShareThis is a great option for this.
  • Use an analytics plugin or GDI Hit Logs to see who is coming to your website and from where. Google Analytics is a great free tool.
  • One you figure out who is visiting your site, create content to cater to those who you find are visiting your site.
  • Update often. If you’re using a blog this is easy. For a static WebSite, make sure the content you have isn’t outdated.
  • Comment and link share. Comment on other blogs in your niche and ones you like. This will link back to your site or blog giving you much valued backlinks. Learn more about backlinks.
  • Have a contact form. This allow people to reach out to you and share ideas and comments on your site. SiteBuilder makes it easy to add contact forms and WordPress offers a few plugins to create one.
  • Include your website in signatures and profiles. Put your .WS link wherever you can, like your Facebook profile, email signature, and of course business cards.
  • Showcase others. Showcase team members to take advantage of some of their traffic and share the wealth.

 What traffic driving tips do you have? Share in the comments.