Category Archives: Social Media

What Social Media Tools Can Tell You About Your Customers (And Potential Customers!)

Social Media Tools

Social media sites like Facebook, Twitter, and LinkedIn are a great way to reach a lot of people at once. Many people using social media for business see it as a way to push content outward at an audience. But social media is also a great tool to get information from your audience. The most effective way to do this is through authentic conversations directly with your audience inviting their feedback, but there are also a number of tools that can tell you a lot about your audience–even if they aren’t always typing replies to your content. Read on for ways to learn more about your customers and audience using some readily available and free social media tools.


Bitly is a free link shortener that also tracks and tallies clicks to links. Use it to shorten long links and then to see how popular your content is. After you create a Bitly link, it is saved to your link library. You can then go back to your library to see how many clicks your link has gotten. If you use the same link of your Facebook and Twitter pages, Bitly will tell you which site clicks came from and even if people are accessing that link from a shortened link someone else has created. By learning more about the clicks your content gets, you can see what is of interest to your customer and audience. You can also see if some of your content drives more traffic on Facebook or Twitter giving you insight into where you customers are and how they behave.

Facebook Likes

When a fan gives your content a like, it means they support what you have to say or offer. It’s not a big commitment like a comment on your post, but it’s something to pay attention to. Try out different types of content on your Facebook page, such as offering a deal or sharing a tutorial and see which piece of content receives more likes. This can tell you the type of content and even products your customers are looking for. Do you have fans that always like your content? Reach out to them with a special offers for being such a good fan. Remember, Facebook friends can now easily see when someone likes a post, so its also a great promotion.

Twitter Retweets

Twitter retweets are a step above an action like a favorite or alike. A retweet shows that your fan supports your content so much that they are happy to be associated with it. This also means that your customers want to share your content with their friends. Every time someone retweets your content, note what type of post it was. This will tell you what kind of posts are likely to spread the word about your business in the form of retweets.

Facebook Insights

You can dig deeper into your social media activity in Facebook Insights. These are offered to anyone who manages a Facebook page. Dig into all the categories of your insights to learn the demographics of your fans, what time they’re online and who they are. You can even go so far as to target your posts based on demographics, allowing you to test what you learned from your likes and insights.

Social media isn’t a one way conversation or just a way of sharing information. Use social media to learn more about your customers and potential customers and offer them more of what they like!


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Daily Management of Your Facebook Page

Daily Management of your FB page BL


So you’ve set up your Facebook page and have lots of followers interested in your business and learning more. Great work! Now what? Read on for tips for daily management of your Facebook page going forward.

Frequency and Timing

Decide how frequently you will be posting on your Facebook page. Too much posting means you won’t get seen by many people and not enough posting means people may forget about your page. Test out some different posting frequencies to find out what works best for you. When you post multiple times per day, how many times can you post before your posts don’t get as high of reach? Two? Three? See how many people you are serving with each post and adjust your frequency. When you’ve landed on the best frequency for you page, try to stick with a schedule for posting. What times of day do you reach the most people? Try to post at those times to ensure your biggest reach and engagement.


Maintaining your Facebook page doesn’t mean being on it all the time. Facebook makes it easy to schedule posts in advance. Consider scheduling all your posts for the week on Sunday night. Want to change the text of your post or when it will go live? Simply navigate to Scheduled Posts and choose to reschedule, edit the text, or even delete if necessary.

Answering Messages

In your weekly Facebook stats, Facebook now puts a focus on response rate and time of your messages. This means Facebook is now paying attention to the quality of your customer service by seeing how quickly you can respond to inquiries to your page. Be sure to respond to messages quickly to rank better with Facebook. You can set your alerts so that you get an email whenever you get a message, so that you don’t have to to go Facebook each time to search for any activity.

Managing Comments

If you’ve created an open and inviting Facebook page, you will begin to get comments on your posts from fans. While it is possible to adjust your settings so no one can comment on your posts, it is recommend that you leave the comments on. Comments allow you to hear directly from your customers. Try not to edit or delete comments even if they aren’t always positive about your company as they provide important insight. Consider crafting a comment policy to follow so if you do get a comment you feel the need to delete, you can explain to the fan why it was removed.

Page Admins

If you need help managing your Facebook page, add in additional admins. These can be your co-workers, downline, or friends. These people can manage the page in addition to you.Worried they might say the wrong thing? Facebook shows page admins who posted each status so you can know how your admins are behaving and helping to manage the page. To add a new admin, navigate to your page Setting > Page Roles > Add New Person.

Managing your Facebook page can take time and attention. But with the right approach, tools, and people you can manage your page and make it work for you and your business.


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Building a Social Media Marketing Strategy

Social Media Marketing Strategy

We’ve shared many times that social media is a powerful tool to promote your business. Companies large and small are turning away from more traditional marketing channels and towards social media. This is great, because it further demonstrates that social media is a smart place for you to be, but it also shows that social media is becoming a crowded place, where it’s getting more difficult to get your message seen. To deal with these issues, you need to take a strategic approach to social media marketing to ensure that your efforts are worth their time. Read on for guidelines to build the right social media strategy for you.


Being strategic with your time and planning means not being on every single network. Identify which social media networks make sense for you to market on. One way to do this is to identify who you are trying to reach and match them with a market. Are you trying to reach domain savvy, younger individuals? Twitter may be the right network for you. Are you trying to reach stay at home parents and middle aged users? Facebook may be the right match. It’s important to follow specific network guidelines and best practices to better identify what networks you should be marketing on.


Are you an experienced videographer or do you absolutely hate seeing and hearing yourself on screen? That’s an easy question you can ask yourself tied to skills. Your answer will decide whether video should be part of your social media strategy or not. Identify what things you excel at, maybe it’s writing. That would mean blogging should be part of your strategy. Outside of simply using Facebook, Twitter, LinkedIn and more, what special skills do you have? Find a way to work them into a strategy. For example, maybe you’re a whiz in photoshop–use powerful images to help your social media marketing strategy.


Goals can be the biggest part of your strategy decisions. You need to know what you want to accomplish before you can build a winning strategy. Do you want more followers? That’s great, but why? Many people get caught up in the popularity of social media–trying to gain friends and followers–but don’t go farther than that to ask themselves what they hope to get from these friends and followers. Rather than having such a general goal, consider setting more specific goals tied to your business. For example, set the goal of having a certain number of people clicking the link to your website or set the goal of have x number of followers from your home town, which means they could actually go to your brick and mortar business.


Free tools can help make your social media marketing a bit easier. Many of us don’t have time to be on Facebook or Twitter all day, but it’s necessary to be aware of what’s going on on these networks to do your best marketing. To combat this, use free services like TweetDeck or HootSuite. These allow you to schedule content on multiple social networks as well as monitor your profiles for you when you’re not around so you can see who is talking about you or posting about you at all hours.


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