Jul 022015

How to make the best use of video for marketing

Videos can help support your website in a way that text and photos cannot. Videos can share your story in easy to understand words and build the conversation with potential customers. These videos do not require a whole production team, they can be easily created with a screen-recording program or your own webcam.

What kind of video should you include on your website and what benefits do they offer? Read on for a few different ways to make the best use of video for marketing purposes.


  1. What: Tutorials are how-to videos on a variety of subjects.  GDI offers a whole channel full of tutorials that helps members  build their website, understand how GDI works, and more.
  2. How Tutorials Are Used: Videos you offer may cover some of these same subjects that GDI tutorials do, but try to offer your own expertise. Maybe you figured out a quick trick to use SiteBuilder faster–create a video about this and share it with others. Consider creating videos that explain GDI from your point of view or discuss specific steps you have taken to be a successful GDI affiliate.
  3. Benefits: Tutorials help to create a more educated downline and more successful team. It directly benefits you to have a downline that is educated and successful. Creating videos that share your expertise will also encourage people to join your downline. Potential downline members will see  you as supportive and educated, just what many people are looking for in a sponsor. Tutorial-style videos will help you to acquire and retain downline members.


  1. What: Testimonials are short videos that share success stories and support the vision of GDI. GDI offers a series of testimonials on their website you can see HERE.
  2. How Testimonials Are Used: Testimonials share first-hand stories of success with GDI or your business. This tells potential customers that GDI or your business is legitimate and others have had success with it. Reach out to your downline members to help you create these videos. Include these videos on a special section of your website or add them in promotional materials.
  3. Benefits: Confidence in your company. These videos give potential customers the chance to learn about your business from others who have succeeded.

Linked Videos

  1. What: Linked videos created by others that benefit your website but you don’t have to create yourself. This could be you linking to a GDI video or a WordPress tutorial created by someone else.
  2. How Linked Videos Are Used: These are a great way to break up text on your website or in blog posts without taking them time to create your own. Include these videos where they will support your text, but do not pass them off as your own.
  3. Benefits: These videos keep visitors interested in your website and help to explain a concept. You are free to embed videos from sites like YouTube, but do not pass them as your own content or use them too often.


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Jun 252015

wordpress plugin

When you sign up to be an affiliate with GDI, you get a unique domain and the tools to use it. One of those tools is WordPress, a ready-to-use plugin that allows you to build a blog or website with little experience or special skills. Chances are you’ve visited a blog, or many, powered by WordPress. But did you know WordPress offers many other features beyond just a platform to put up blog posts?

Read on to learn about some powerful WordPress features that are included in your WordPress plugin.


WordPress powered websites are endlessly customizable. GDI offers our own branded theme that you can find by navigating to Dashboard>Appearance>Themes and choosing the GDI Template theme and clicking Activate. If you’d like something different, consider browsing the themes that are offered for free through WordPress.

Still not finding what you’d like? You can find many more themes on websites all over the internet, just type what you’re looking for and “WordPress theme” into your favorite search engine. While many of these themes are free, uploading them and getting them to display can be a little bit more difficult than using themes that are available right through the WordPress platform. Lastly, if you’re still not finding what you’d like for free, some people offer themes for a variety of prices. Be sure you’re on a reputable website and you know how to use the theme before purchasing.


WordPress allows you to create many unique pages in addition to creating unique blog postings. Pages are different from individual posts and in most themes will appear at the top navigation of your blog or website. These pages are a great option if you would like to use the WordPress plugin to share blog posts, but also want to have easy-to-access information on your website that you don’t have to update frequently. Consider putting information about yourself, your business, or your affiliate opportunity on individual pages on your site. Also consider hosting tutorial videos or services on this pages, so visitors can easily access them without having to scroll through multiple posts.

Website Beyond Blogs

WordPress can be used to build much more than your standard blog. Browse through available themes and you can see easy to build website formats or blog style posting that better showcases photos and video.

Multimedia Support

Blogs don’t have to be all about text. WordPress offers great support tools if you want to include more media in your postings. WordPress’s media library stores all the photos and videos you’ve ever uploaded to your site and gives you easy access and direct links to your media. These direct links are great if you ever want to host and link to an image. There’s no need to use services like Imgur to link directly to uploaded media when you use the media library. WordPress also allows for additional plugins that support media like podcasts and better video. To find these and any other WordPress plugin, head to your WordPress dashboard and navigate to Plugins>Add New.

Subscription, Contact, Search, and More

WordPress also offers some simple services that are great for building a business. These services are subscription, search, and contact forms. The built in subscription widget allows people to sign up to receive emails whenever you post something new on your blog. The contact form gives you a chance to connect with website visitors that want to connect directly with you. Search allows all visitors to find the just the content they’re looking for on your site. These simple services all come already included with WordPress, no updates or plugins needed.


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