Tag Archives: social media

How to Create the Best Facebook Page for Your Business

October 1, 2015 GDI Corporate Leave a comment

Facebook is great marketing tool for any business. But not just any Facebook page will drive traffic to your website and boost your business. Your Facebook page needs to be built in the right way to attract fans that turn into customers or rewards current customers. Here are a few tips to help you create the best Facebook page for your business.

Choose the Right Name

The name of your Facebook page isn’t permanent, you can edit it whenever you need to. However, constantly changing the name of your page can be confusing for your customers and cause you to lose fans, so you want to make sure you get it right the first time. What should your Facebook business page name be? Keep it simple and to the point. If you are an affiliate, include your first and last name and your role with the business. This format should be “First Last Business Affiliate.” This is important because people interested in your business might not have a direct link to your Facebook page. When they type things they know about you, like your name and business name, this will ensure your page comes up in search results. If you have your own business, use your business name as your Facebook page. Worried there are other businesses with the same name on Facebook? Just be sure to fill out your location information and people will be able to find the business they are looking for.

Invite the Right People

If you’re like most Facebook users, there has been a time where you’ve gotten an invite to like a business page you knew nothing about. Chances are you didn’t like this page, and if you did, do you ever visit it? Inviting people to like your page to boost your numbers seems like a good idea, but if these people aren’t interested in your business, does this really make sense? Go through your friends list and identify who would benefit from your business or be most likely to share your page and your good work. Invite these people to fan your page and if possible send them a note explaining why they should like your page. This helps to build the right relationship and give others the information they need to decide if being a fan is right for them.

Promote on Your Website

Aside from inviting new fans from within Facebook, use your website to drive traffic to your Facebook page. At the bottom of each page of your website, include a link to your Facebook page with the suggestion to become a fan. Facebook and many website offer a Facebook icon that you can easily add to your website and hyperlink. Another way to get people thinking about Facebook while on your website is to enable commenting through Facebook on your blog. There are many plugins offered through WordPress to allow you to do this. This allows commenters to engage with your website without having to create a new username and also shows you who they are on Facebook, allowing you to easily reach out to them and invite them to like your page to connect in a new way.

Post at the Right Time

One your page has been up and running for a few weeks, it’s time to take a look at the Insights Facebook offers. Insights are Facebook’s analytics that tell you more about your fans and post activity. While Insights offers tons of information, one thing you should look at first is when people are on your fan page. What time are people most active on your page? This is when you should be posting. If this time is when you’re at work or when you can’t post, simply schedule posts for that time. Scheduling posts for when the majority of your fans are online helps to drive organic reach and get your content seen by more people.

Photos, Video, Links

Another Insight offering is one that shows your what types of content perform best on your page and reach the most people. These types of posts are broken down into links, status updates, photos and videos. Which type of posts do people like the most? These are the posts you should use most frequently.

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Affiliate

Affiliate Marketing Success without Face to Face Meetings

August 27, 2015 GDI Corporate Leave a comment

Working in affiliate marketing, it may be rare that you see your customers, clients, or team members face to face. Connections can be harder to establish and harder to keep when your customers are far away. While this can be daunting for some businesses, affiliate marketing can still thrive even if you’re not meeting with people in-person. Here are tips to manage and leverage long distance communications for affiliate marketing success.

Frequent Communication

Frequent communication is an important way to nurture business relationships from far away. Thanks to all the options available for instant communication these days, frequent communication doesn’t have to be a scheduled phone call. Consider reaching out with weekly personalized emails. Schedule a monthly conference call with your team using free conference call services. Depending on your relationship, texting may also be a good option to stay connected with some of your clients and team members. Also consider a Facebook or LinkedIn group to connect with many people at once. Well-timed posting on these social media sites and groups lets your customers and team members know you’re there for them and engaged with the business.

On-Call Availability

Communication is a two way street and that means that you won’t always be the one putting out messaging, sometimes your client needs to talk to you. A good way to make sure you’re available for your client is to set up on-call hours. These are blocks of time where you will be near your phone and available to take a call from clients or customers about anything. These on-call hours ensure you can give your client or customer the time they need and promises to them that you’ll be there. You can offer these hours once a week, or daily, but do try to offer them more frequently than once a month.

Video

Video is a powerful way to build connections when you can be in the same place as someone. Consider using video from the start of your interaction with a new customer. Do this by creating videos that share more about your product or offer tutorials on how to use it. Once you’ve established a relationship, consider video chatting tools like FaceTime or Google Hangouts. These can easily replace phone calls and allow for a more authentic feel for interactions. This can also be helpful to show a client or customer how to use a product in real time.

Strong Product

A strong product always makes building connections that much easier. If you sell a strong product or rely on it for referrals, people will have a great sense of trust in you right away. This also means your interactions are usually positive as opposed to negative phone calls complaining about the product. Choose the right company with the right offerings to ensure a strong product helps you build a strong relationship.

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Social Media, Uncategorized

How to Build Your Network Using LinkedIn

August 20, 2015 GDI Corporate Leave a comment

LinkedIn is a great choice if you’re interested in using social media to build your business. LinkedIn is designed for business and for networking, so if you want to talk business or connect with someone, you won’t be shut out or hidden like on more friendship-based social sites like Facebook. LinkedIn is easy to use, but there are some tricks to ensure you’re getting the most out of the networking site. Read on to learn how to use LinkedIn to seamlessly build your network, business, and connections.

Fill Out Your Profile…Completely!

Your presence on LinkedIn is like your online resume. When applying for a job, you wouldn’t submit a resume with important information missing, so don’t leave your LinkedIn profile only partially complete. LinkedIn offers a handy percentage bar for your profile that lets you know how close you are to having a complete profile. Having a complete profile not only makes this progress meter go away (yay!) but it makes sure you look as professional as possible when your name comes up in a search or you request a connection. If someone sees that you haven’t filled out your profile, they may think you’re not active and reconsider reaching out to connect or to tell you about a new opportunity. A complete profile can lead to many more connections.

Personalize Connect Requests

When you send an invitation to connect on LinkedIn, LinkedIn auto-populates a little message with the invite. This message is nice, but totally impersonal and does nothing to increase the likelihood of someone connecting with you. Take the time to personalize each connection request. The space for text is small, so no need to go overboard. Just write a quick note about why you want to connect and perhaps what you can offer your new connection. This step is crucial when you want to build your network using LinkedIn.

Connect with People Only When It Makes Sense

LinkedIn will constantly show you previews of profiles that you might want to connect with, but don’t take all of these suggestions to heart. The most powerful networks on LinkedIn are carefully curated and connecting with just anyone doesn’t allow you to build this kind of network. Only connect with people if you know them or you can find a mutual connection to do an introduction. Also consider sticking to your industry when building your network. It may be nice to connect with your hairdresser, but if you don’t work in that industry (or have any intention to) it can be confusing to have so many connections not relevant to your work.

Update Your Status and Share Content

LinkedIn allows you to share status updates or write and load full user-created posts to the site. Consider sharing articles related to your business for your status updates, or, if you have time, regularly write a blog post that will go on LinkedIn as well as your own personal site. People will see that you’re active and engaged and blog posts will make you seem like thought leader in your industry.

Keep Your Profile Up to Date

Don’t let you profile get out of date! People are constantly searching LinkedIn for new connections or to suggest jobs. If your profile has your job title from two companies ago, the people that reach out to you won’t be the right ones because they will have old information. Keep your profile up to date and add new accomplishments as they happen to ensure the most beneficial connections.